WPP Media | Senior Digital Planning Specialist (Investment), Japan
WPP
| Company | WPP |
| Category | Marketing |
| Location | Tokyo |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Senior |
| Salary | Not stated by the employer |
| Posted | 15 May 2026 |
| Last verified | 12 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
WPP is the trusted growth partner for the world’s leading brands.
We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. For more information, visit WPP.com.
Brief Description
As an OOH Planner/Buyer , you will be responsible for both the strategic planning and execution of out-of-home (OOH) media campaigns, including media buying and related logistics.
In this role, you will work across both the demand side —supporting agency planners—and the supply side —building strong relationships with key OOH media owners and vendors. As WPP Media continues to strengthen its digital capabilities, we are also looking to reinvigorate our offline media expertise, particularly in OOH, which is regaining client attention as brands seek stronger cross-channel synergy between online and offline media.
With two established OOH leaders already in place, this role is intended to add capacity and help support the wider agency network.
Location
Tokyo, Japan
Position
WPP Media (Investment) | Digital Planner/Buyer
Reporting to
Ken Omori, Vice President, Investment and OOH Lead
3 Best Things About This Job
Blue-chip global clients Work on projects for premium international brands such as Google, Uber, Dell, Airbnb, and IKEA.
Young, international team Join a dynamic, diverse, and collaborative working environment.
Career development Start with an digital-focused role, with opportunities to grow into broader marketing capabilities and build a career as an international marketing professional.
Measures of Success
In 3 Months
Build strong working relationships with key internal and external stakeholders.
Learn the day-to-day requirements of your role and identify opportunities for process improvement.
Be able to propose, defend, and execute digital media strategies and plans that respond effectively to client briefs.
In 6 Months
Contribute to the improvement of digital media planning and buying processes across assigned projects.
Master proprietary and syndicated planning tools, including programmatic media tools where relevant.
Build strong working relationships with key media owners and vendors.
In 12 Months
Work collaboratively with internal teams such as Client Leadership and Strategy to develop strong integrated media campaign case studies.
Begin developing and implementing innovative digital solutions.
Responsibilities
Create digital media strategies and campaign plans to support agency planners.
Build trusted relationships with agency planners by demonstrating strong OOH expertise and professionalism.
Maintain strong relationships with all digital media owners and vendors.
Manage campaign implementation, optimization, and reporting.
Participate in new business pitches as an digital specialist.
Develop and promote WPP Media’s unique digital offerings and solutions to help generate new business and profit.
Qualifications
Good understanding of digital media.
Fluency in Japanese.
Strong verbal and written English communication skills preferred.
Proficiency in MS Office, especially Excel and PowerPoint.
Strong analytical and numerical skills.
Client service mi