VP, Retention & LTV
Grüns
| Company | Grüns |
| Category | Marketing |
| Location | Remote |
| Remote | Remote |
| Employment | Not stated |
| Level | Director |
| Salary | Not stated by the employer |
| Posted | 1 Jul 2026 |
| Last verified | 4 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
We're so happy you're here! Thank you for checking our job out and we hope to have the chance to meet you in our interview process! About the role
We're hiring a VP, Retention and LTV to own LTV end to end — lifecycle marketing, loyalty, retention, and the full subscriber experience. It's one of the most important levers in the business: how we drive long-term value; speak to each customer in the right channel with the right message at the right time; turn one-time buyers into long-term customers; and support a world-class loyalty program. You'll come in with a world-class team of three already built, and the job is to empower them and keep building a high-performing team — while staying close to the strategy and execution to keep raising the bar.
This role is part of our remote HQ! We have a fully remote, high-trust work environment - and also come together on a biannual basis for amazing off-sites where we can connect IRL.
In this role, you will:
Own long-term customer LTV as your core KPI, setting lifecycle and retention strategy to move it
Operationalize personalization and segmentation so the right message reaches the right customer at the right time, by default
Embed AI into flows, reporting, and creative generation to multiply team output without adding headcount
Lead and develop a team of 3 (Director Subscriber Experience, Senior Manager Lifecycle & Retention, and Manager Lifecycle & Retention), raising the bar on what they own and how they operate
Test and scale new 1:1 channels — Direct Mail, Instagram DM, WhatsApp — beyond email/SMS
Partner closely with Ecommerce, CX, Performance, and Brand as the cross-functional voice of LTV
Support the Director of Subscriber Experience in driving loyalty/membership and subscription strategy forward — acting as a thought partner and blocker-remover on cancel-flow and save-strategy work
We're looking for someone who:
Has 12+ years in retention, lifecycle, loyalty, or subscriber marketing, including 5+ years leading teams with at least one Director-level direct report
Has operated as a senior leader (VP, Sr. Director, or equivalent) at a high-growth subscription DTC business
Has a quantifiable track record of moving a primary LTV or retention metric at scale
Is deeply fluent in subscription mechanics (SKIO, Recharge, Ordergroove) and hands-on with Klaviyo/Postscript
Has used AI in production — not in experiments — to automate flows, reporting, or personalization
Has managed a team that built or scaled a loyalty/membership program, and knows what good looks like in program design, economics, and benefits
Approach to the role:
Treats LTV like their own P&L and works backward from it relentlessly
Sees the full customer journey, not just the inbox
Ships and tests fast — kills losers, doubles down on winners
Develops people, not just executes alongside them
Communicates bottom-line up front
Strong taste - has a clear point of view on what good lifecycle looks like
Compensation & Benefits:
At Grüns, we're committed to providing a competitive total compensation package — grounded in market data that considers our size, stage, industry, and location. For this role, the base salary range is $225,000 - $250,000 + incentive compensation, paired with a comprehensive benefits package designed to support the well-being and growth of our team. A bit about us...
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