Job Opportunities API

The Vice President of Performance Marketing is a strategic leadership role responsible for the end-to-end execution and optimization of our omnichannel growth engine. Overseeing SEO, Paid Search, Paid Social, Programmatic, Shared/Direct Mail, Affiliate, and CRO, this individual will drive high-volume lead generation while maintaining strict efficiency targets to drive profitable growth. The ideal candidate is a data-obsessed leader who can balance digital innovation with traditional offline media to maximize revenue and scale the brand’s market presence. What You’ll Do: - Omnichannel Strategy: Develop and execute a holistic performance marketing roadmap across digital (Search, Social, Native, Programmatic) and offline (Direct Mail, Shared Mail) channels. - Organic Growth (SEO): Oversee technical SEO and content strategies to drive sustainable, long-term organic lead volume. - Affiliate & Partnership Management: Scale the affiliate portfolio by onboarding new partners, negotiating commission structures, and managing performance incentives. - Direct & Shared Mail: Manage the lifecycle of physical mail campaigns, from list segmentation and creative testing to attribution analysis. - Budget & Spend Management: Optimize $50M+ spend allocation to meet aggressive Marketing Cost % of Sales and ROI targets. - Conversion Rate Optimization (CRO): Lead the strategy for landing page testing and website funnel optimization to improve lead-to-sale conversion rates. - Data & Analytics: Monitor and report on key performance metrics (CPL, Lead-to-Sale, Marketing Cost % of Sales) to the executive team, providing actionable insights for pivot-points. - Cross-Functional Collaboration: Partner with Brand, Mar-Tech, Accounting, Call Center and Sales teams to ensure lead quality and seamless tracking across the tech stack. Participate as the key marketing stakeholder in enterprise-wide projects as required. - Team Leadership: Lead and mentor "The Hive" (in-house marketing team), fostering a culture of high performance, rapid testing, and professional growth. - Vendor & Agency Management: Act as the primary point of contact for external agencies and partners to ensure peak performance and accountability. - Brand Integration & Migration: Partner with the Brand Team to lead the performance marketing transition for divisional rebranding, ensuring zero loss in organic equity (SEO) and maintaining lead-flow stability across all paid channels during brand identity shifts. - Greenfield Market Expansion: Develop and execute comprehensive "Go-to-Market" playbooks for greenfield territories, utilizing a mix of marketing tactics to establishimmediate market presence and scale lead volume from zero. - Reporting & Communication: Report out performance marketing results and strategy to CMO, Executive Leadership Team, divisional P&L leaders and the Board of Directors, as necessary. What You’ll Bring: - A builder’s mindset and excitement to scale an in-house performance engine in a high growth and fast-paced environment - 8-10+ years of experience in performance marketing, growth, or demand generation - Proven track record owning large performance budgets and driving measurable revenue growth - Technical Proficiency: Deep understanding of Google Ads, Meta Ads Manager, programmatic DSPs, and SEO tools. - Experience leading multi-channel performance marketing programs in B2C, marketplace, or home services environments - Analytical Mindset: Expert-level ability to translate complex data into clear, executive-level narratives. - Strong people leader with experience building and developing high performing teams - Deep fluency in paid media channels, experimentation frameworks, and performance analytics - Data driven decision making with comfort translating insights into action - Experience partnering cross functionally with Sales, Brand, Creative, and Product - Comfort operating in fast-paced, evolving organiza