Job Opportunities API

Location: Remote Remote | Full-time Compensation: $130K - $200K Our client is a fast-growing financial technology company building high-performance infrastructure for cross-border payments and global USD accounts. Backed by premier venture capital firms, the organization enables faster, lower-cost, and more reliable financial services infrastructure for embedded finance platforms, fintechs, and financial institutions operating in emerging and high-growth global markets. To support their next stage of global scale, our client is seeking an experienced and vision-driven Vice President of Marketing . Reporting directly to executive leadership, the VP of Marketing will take full ownership of the marketing function. This executive leader will set the overall vision and multi-year strategy, align marketing initiatives with corporate priorities, and act as the executive voice for brand narrative, demand generation, and go-to-market (GTM) strategy. Rather than leaning solely on traditional hiring, the ideal candidate will design, build, and scale an AI-native marketing function, driving both product-led growth (PLG) and enterprise inbound pipeline for an API-first financial infrastructure product. Key Responsibilities Marketing Strategy & Vision: Define the multi-year global marketing strategy and roadmap, aligning brand, demand generation, and GTM investments with overarching company objectives. Build an AI-Native Marketing Function: Design, deploy, and scale modern AI agents, automated workflows, and systems to execute high-impact marketing operations efficiently as the company grows. Pipeline & Demand Generation Ownership: Take end-to-end executive accountability for the inbound engine—from traffic generation, conversion, and lead qualification through to sales handoff—to hit key pipeline targets. Product-Led Growth (PLG): Build and optimize self-serve and usage-driven growth motions for API-first financial products to complement top-down enterprise sales initiatives. Brand Positioning & Category Leadership: Establish a category-defining brand strategy and compelling technical narrative that resonates with developers, engineering leaders, and key business decision-makers. Multi-Channel Strategy: Lead direction and execution across digital performance, technical content, and industry events, ensuring quantitative rigor across all channels. Executive & Cross-Functional Alignment: Collaborate closely with Sales and Product leadership to align messaging, produce sales enablement assets, and support major product launches. Performance Measurement & Reporting: Define executive- and board-level KPIs, establishing reporting frameworks that map marketing investments directly to pipeline generation and revenue outcomes. Requirements Leadership Experience: 8+ years of progressive marketing leadership experience, including proven experience building and directing teams or functions within B2B technology, fintech, or payments. Domain Expertise: Strong background marketing in stablecoins, banking-as-a-service (BaaS), cross-border payments, or emerging financial infrastructure. Scaling & AI-Driven Operations: Track record of building a marketing engine from an early stage into a mature, high-performing function, including hands-on experience utilizing modern, AI-native frameworks and operational tools. Technical Audience & PLG Fluency: Proven success marketing API-first or developer-facing products, with deep experience in product-led growth strategies and technical positioning. Executive GTM Accountability: Demonstrated experience presenting to executive teams and boards, with direct accountability for lead generation targets, pipeline, and revenue conversion. Inbound & Demand Generation Excellence: Strong expertise in designing, measuring, and optimizing multi-channel inbound engines. Entrepreneurial Mindset: Highly autonomous