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Video & Photography Regional Marketing, Senior Executive

sonyglobal
Companysonyglobal
CategoryMarketing
LocationSingapore
Remote
EmploymentNot stated
LevelSenior
SalaryNot stated by the employer
Posted15 Jul 2026
Last verified10 Aug 2026
SourceEmployer ATS (workday)
Applications are handled by the employer, not by us.Apply on the employer's site →
Description
Wir suchen nach Mitarbeitern, die Risiken eingehen, gut im Team arbeiten und inspiriert und inspirierend sind. Wir wünschen uns Mitarbeiter mit dem Mut, an der Spitze zu arbeiten und Lösungen zu entwickeln, die das Leben der Menschen rund um den Globus verbessern und bereichern. Wenn Sie also die Welt mit Ihrer Arbeit begeistern möchten, sollten wir uns unterhalten. Das Gespräch beginnt hier. Wenn die Stelle zu Ihren Zielen und Kompetenzen passt, dann bewerben Sie sich gleich jetzt! Sehen Sie sich auch unsere anderen offenen Stellen an. Bei uns haben Sie viele Chancen, die unbegrenzte Möglichkeiten eröffnen. Job Summary: Targeting a diverse range of   Video & Photography creators   such as   online livestreamers   and   professional filmmakers in the SEA (Southeast Asia) region , you will l ead the   demand creation ,   customer engagement   & customer centric communication   for Sony's   pro ducts   for   v ideo & photography.   Contribute to the growth of Sony's business through   community cultivation &   engagement activities,   which   deeply align s to   the characteristics and needs of each creator segment. Main Responsibilities: • Analyz e   the overall   Video & Photography market (such as l ivestreaming   /   filmmaking creator market )   including   growth opportunities, trends, key players, creator segments, production   workflows   and equipment selections amongst video creators. • F ormulate a comprehensive marketing strategy , activity   roadmap   & content strategy   across the SEA region to enhance the brand value ,   engage with   creators & drive sales conversions. • Develop customer-centric communication strategies & oversee the development and localisation of assets   for demand creation ,   engagement   & B2B   ass ets. • Regularly review   content performance, deriving actionable insights to continuously refine communication approaches and enhance audience engagement through a continuous improvement (PDCA) approach. • Lead the product launches   for video   & photography   related products , including positioning, messaging,   content   creation   and campaign planning , before transitioning execution to local branches. • Provide necessary marketing assets (toolkits, case studies, training materials, etc.) to   in-country marketing teams   to enable effective demand creation activities and promote knowledge transfer. • Collect and   analyze   market feedback (customer voices, competitive information, measure results, etc.) from each country branch and share it with stakeholders at headquarters and the Asia division (product business supervision department) to provide input for product development and business strategy. Required Qualifications: • Min 2- 3   year s experie nce   in   m arketing,   business development   or customer support experience   pr efera bly   relating to   video   or photography   market   or   prod uct s . • Analytical and   demonstrated   past experiences in strategy formulation. • Demonstrated ability to translate product capabilities into compelling, value-driven narratives that resonate with different customer segments and Communities of Interest (COIs). • Excellent project management skills, with the ability to manage multiple priorities, coordinate cross-functional stakeholders, and deliver results within tight timelines. Preferred Qualifications: • Practical marketing experience in the SEA (Southeast Asia) market for video equipment. • Good understanding of the needs and trends of various content creator segments. • Experience or interest in video production (shooting, editing, etc.). • Experience in planning and managing product launches and go-to-market communication strategies is highly desirable. • M arketing content experience in professional and B2B Benefits you will have: • Flexible work arrangement (because we understand Life happens) • Comprehensive medical benefits (including physical health screenings and term life insurance benefits) • AWS and variable bonus • Special staff purchase rates • Flexible benefits (so you can claim for that staycay or gym membership you’ve been eyeing) • Corporate social responsibility time off for 1 day each year to volunteer for a charity of your choice • Milestone gifts (such as long service award and marriage gift because we want to celebrate both your professional and personal milestones) • Wellness activities to promote healthy lifestyles • Curated training programmes to encourage continuous professional development. At Sony, we strive to create a place for you to realise your potential and inspire you to make positive impact through innovation, smart collaboration and boundless curiosity. We are looking for people who believe that they can enrich lives and help us achieve our purpose – fill the world with emotion, through the power of creativity and technology.