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Vice President/Vice President Group Manager, Culture + Connection - Brand Marketing Group

M Booth
CompanyM Booth
CategoryMarketing
LocationNew York
RemoteOn-site (inferred)
EmploymentNot stated
LevelExecutive
SalaryNot stated by the employer
Posted25 Mar 2026
Last verified12 Aug 2026
SourceEmployer ATS (greenhouse)
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Description
Who We Are: At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action.  We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world. Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do. Who You Are  An energetic and dynamic culture connoisseur  A strong networker with relationships that span fashion, food/bev, luxury, entertainment, sports, art, etc.  Your finger on the pulse and an expert in how to tap into what’s trending and drive buzz and conversation for brands in quick turn, exciting ways  Out on the scene and ready to connect dots and develop the relationships that matter  A client whisperer who doesn’t just do what’s asked by your clients but is a true partner, guiding them by identifying and developing programs around their biz needs while establishing trust and collaboration between our team and theirs  Expertise in how influencers can drive success for brands, and guiding a team of influencer experts for your brands  An excellent communicator and presenter to clients, internal stakeholders, and new business prospects  An experienced new biz builder including incremental growth + new business  A critical thinker who goes beyond the surface level, and has exceptional problem-resolution skills, including the ability to think creatively and outside the box What You’ll Do  Lead top consumer brands in food, beauty, beer, luxury spirits or beverages brands that activate in culture, from Aspen to Art Basel, Coachella to F1 and the US Open Be client relationship lead, and serve as a trusted voice and advisor Dissect client business objectives/goals and craft strategies that achieve those goals in a disruptive fashion See the future - ID the trends, people, brands that are relevant and complement the clients and work we do   Develop strategic recommendations and sell-in programming   Manage a team and all workflow across the full account, including overseeing all programs and managing the budgeting and staffing of the business  Strengthen relations with and bring relevant tastemakers, brand partners and influencers in to the fold of brands on an programmatic and ad hoc basis Report on competitive brand and lifestyle trends to clients; demonstrate ability to be nimble and develop one-of-a-kind “ways in” for brands harnessing these trends    What You’ll Bring We are looking for someone based in NYC or LA 8-10+ years of marketing experience; experience working on luxury brands ideal Solid foundation in public relations – both traditional media and digital Proven ability to lead projects, communicate effectively, think strategically and build of-the-moment and future-forward collaborations that transcend culture  Ability to “roll with it” and be nimble when there are changes to pathways and needs to counsel on pivots  Experience with tastemaker/influencer ID, negotiation and activation management  Ability to counsel and provide ongoing strategic POVs  The ideal candidate will have a solid foundation in consumer marketing specifically:  traditional public relations, large integrated programming, social strategy, and influencer marketing (paid and organic) Ability to command a room and get stakeholder buy-in