Vice President, Product Marketing
PubMatic
| Company | PubMatic |
| Category | Marketing |
| Location | New York |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Executive |
| Salary | Not stated by the employer |
| Posted | 19 Mar 2026 |
| Last verified | 11 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
The Opportunity
PubMatic is at an inflection point. As the programmatic advertising landscape is reshaped by AI, the deprecation of legacy identity infrastructure, and the rapid rise of CTV and retail media, PubMatic has evolved beyond its sell-side roots, to an AI-driven, omnichannel, advertising platform increasing performance at every point in the supply chain.
We are looking for a smart, passionate, and experienced Vice President of Product Marketing to lead this story — and make it land. This is a rare opportunity to own the full product marketing charter at a publicly traded, profitable, and category-defining company, working directly with the CMO and partnering across product, commercial, and global marketing to drive business growth, product-market fit, and market adoption.
If you thrive at the intersection of product strategy, narrative, and go-to-market execution — and you want to build something that matters in a market that is genuinely being reinvented — this role is for you.
What You’ll Own
You will lead PubMatic’s global product marketing function, with responsibility across both inbound and outbound dimensions:
Inbound: product-market fit sprints, audience and buyer insights, managing the core marketing Ps (persona, problem, proposition, packaging, positioning, promotion), and maintaining tight feedback loops with product and commercial teams.
Outbound: go-to-market launches, integrated plans, and enablement strategies that drive pipeline, adoption, and competitive differentiation.
Your Responsibilities
Team Leadership
Empower and inspire a team of high-performing product marketers, fostering a culture of accountability, innovation, and continuous learning
Set a high bar for quality, speed, and strategic clarity — and model it yourself
Attract, develop, and retain top product marketing talent as the function scales
Product Strategy & Positioning
Partner with product management to define and evangelize product strategy, translating it into differentiated, value-based positioning across PubMatic’s product lines — including AI-driven decisioning, CTV, retail media, and identity solutions
Own competitive positioning and ensure PubMatic’s narrative is sharp, current, and winning against key rivals
Develop and maintain deep market intelligence, including voice of the customer, buyer persona insights, and industry trend analysis
Go-to-Market Execution
Lead GTM planning and launch execution across PubMatic’s product portfolio, ensuring global alignment with regional flexibility
Drive measurable pipeline impact and revenue outcomes within existing accounts through coordinated GTM programs
Build and maintain a world-class sales enablement function — arming commercial teams with the tools, messaging, and intelligence to win
Cross-Functional Partnership
Serve as the connective tissue between product, commercial, and global marketing — ensuring strategy translates to execution at every level
Partner with PubMatic’s global marketing team to amplify thought leadership, PR, client communications, and events
Communicate with clarity and frequency to ensure all stakeholders remain aligned on priorities and progress
Performance & Analytics
Establish KPIs for product marketing impact and track performance against business outcomes
Make data-driven decisions; hold yourself and your team accountable to measurable results
What You’ll