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Vice President, Franchise Sales & Business Development

Red Lobster
CompanyRed Lobster
CategorySales
LocationOrlando
Remote
EmploymentNot stated
LevelExecutive
SalaryNot stated by the employer
First seen2 Aug 2026 (the employer did not state a posting date)
Last verified9 Aug 2026
SourceThe employer's own careers page (company_site)
Applications are handled by the employer, not by us.Apply on the employer's site →
Description
Overview Role Overview The Vice President of Franchise Sales & Business Development is responsible for driving the strategic growth of the company's franchise system through new franchise sales, market expansion, and long-term development partnerships. This role leads the end-to-end franchise sales process-from prospecting and lead qualification through deal structuring and execution-while building a scalable, disciplined franchise growth engine aligned with the company's brand, operational standards, and financial objectives. This officer will serve as a key external ambassador to the franchise and investor community and a trusted internal partner to Operations, Finance, Legal, Real Estate, and Marketing to ensure sustainable, high-quality growth. Key Responsibilities Franchise Sales Strategy & Growth Execution • Develop and execute a comprehensive franchise sales strategy to achieve short- and long-term development goals across domestic and international markets. • Build and manage a robust franchise sales pipeline, ensuring disciplined lead qualification, progression, and conversion. • Identify and pursue strategic multi-unit, area development, and master franchise opportunities aligned with the brand's growth strategy. • Establish territory prioritization, market entry sequence, and investment criteria to drive high-quality expansion. End-to-End Franchise Deal Leadership • Lead all stages of the franchise sales lifecycle, including prospect engagement, discovery, site pipeline dialogue, financial review, and deal negotiation. • Partner closely with Legal on franchise agreements, area development agreements, letters of intent, and related deal structures. • Collaborate with Finance to evaluate franchisee financial capability, unit economics, royalty forecasts, and long-term return profiles. • Ensure franchise candidates are operationally and financially positioned for long-term success. Investor & Franchisee Relationship Management • Act as a senior representative of the brand with franchise prospects, investors, private equity groups, developers, and international partners. • Build credibility and trust with sophisticated franchise operators and institutional partners. • Maintain an active presence within the franchise and restaurant development community through conferences, industry events, and targeted outreach. Cross-Functional Partnership • Partner with Franchise Operations to ensure alignment between sales commitments and operational readiness. • Work closely with Real Estate on site strategy, development timelines, and market feasibility. • Collaborate with Marketing on franchise recruitment positioning, sales materials, and lead-generation strategies. • Ensure seamless handoff from franchise sales to onboarding and opening support teams. Sales Infrastructure, Reporting & Governance • Develop best-in-class franchise sales tools, presentations, and materials that clearly articulate the brand value proposition. • Establish pipeline management discipline, CRM utilization, performance metrics, and regular reporting to executive leadership. • Track and report on key KPIs including leads, conversion rates, deal velocity, units sold, and signed development agreements. • Ensure compliance with all franchise disclosure, regulatory, and ethical standards. Team Leadership & Capability Building • Build, lead, and develop a high-performing franchise sales and business development team. • Set clear performance expectations, coaching standards, and accountability mechanisms. • Foster a results-oriented, relationship-driven, and ethical sales culture. Qualifications & Experience • Bachelor's degree or advanced business degree preferred. • 8+ years of progressive experience in franchise sales, business development, or multi-unit restaurant development. • Proven track record of closing complex franchise transactions, including multi-unit and area development deals. • Deep understanding of franchising models, FDDs, unit economics, and franchisee financial evaluation. • Strong executive presence with the ability to influence external investors. • Demonstrated ability to scale franchise systems while maintaining brand integrity and operational alignment. • Willingness and ability to travel extensively to support development objectives. Key Competencies • Strategic franchise growth leadership • High-level sales negotiation and deal structuring • Relationship management with sophisticated investors • Financial acumen • Cross-functional collaboration