Trade Marketing Channel Manager - Hyper / Super
Beiersdorf
| Company | Beiersdorf |
| Category | Marketing |
| Location | Bangkok |
| Remote | — |
| Employment | Not stated |
| Level | Manager |
| Salary | Not stated by the employer |
| First seen | 2 Aug 2026 (the employer did not state a posting date) |
| Last verified | 10 Aug 2026 |
| Source | The employer's own careers page (company_site) |
Description
CARE CHANGES EVERYTHING.
Trade Marketing Channel Manager - Hyper / Super
Job Details
Contract Type:
Unlimited / Full-Time
Country / City:
Thailand / Bangkok
Company:
Beiersdorf (Thailand) Co., Ltd.
Job Function:
Sales
Your Tasks
Role Purpose
Develop the execution of the brand strategy at the point of sales by understanding the needs of retailers, apply the proper Channel by category lenses and translating it into solutions for the customer management and field teams. Incorporates Channel and Shopper Understanding to ensure that a clear Picture of Success (PICOS) is designed and delivered by Channel by category.
Own the execution of the assigned channel in the scope.
Key Responsibilities
Planning: Ensure that the ABP meets the needs of markets and are properly funded and resourced.
Support the mapping of the needs of all activation markets and incorporate it into lead market workstreams
ABP/ Fast Start/ Business reviews: Build ABP/ Fast Start/ Business reviews S&CM workstreams for Channel by category
S&OP: Build cluster forecast for Channel by category
Base business and innovation: Build base business and innovation packages for all markets in the cluster: PICOS, POSM, Selling, story, selling Kit, Forecasts, etc.
Commercial operations: Ensure a fit for purpose SCM operating model is embedded in each market in the cluster, in line with the NOPM
PICOS: Customize all regional PICOS for all markets in the cluster
Pricing: Build comprehensive pricing guidelines per RE defined and deployed for all markets in the cluster
Promo: Design comprehensive Promotion Menu/ guidelines by Channel by category
Insights: Build, collect and communicate insights by Category/ Channel to all markets in the cluster
Customer Engagement - Direct & Indirect: Ensure that customer and channel lenses are fully reflected into SCM plans and deliverables
Presentations: Build Customer Category Presentations (Innovation, Category, JBP, T2T) as needed
Engagement: Build content for JBP/ T2T for all defined customers in the cluster
Thematic/ programs: Build programs for the cluster: CSR, AVC, Active Accounts etc.
Performance Management: Work with markets on identified issues/opportunities
Store Execution: Own a store-back mindset in all programs and workstreams
Win the Shopper: Build content for WTS
Trax: Build quality content (MSL, Primary shelf KPIs). Work with sales and SOE to address gaps
Top stores: Work with markets to build robust top store program to drive outperformance
Field immersion: Do trade visits to verify retail context and collect information / insights about execution, trends, and competitors
Your Profile
5+ years of experience in Marketing, Sales, or Trade/Shopper Marketing
Strong understanding of category, channels, and multi-channel strategies
Solid financial analysis and business planning skills
Experience aligning brand and channel strategies into effective execution
Customer-centric mindset with ability to identify needs and drive strategies
Strong stakeholder management skills in a matrix organization
Able to work under ambiguity and manage conflicts effectively
Hands-on, results-driven, and adaptable in a fast-paced environment
Strong communication and interpersonal skills; team player
Energetic, proactive, and confident with high integrity
Passion for simplification and driving synergies
Fluent in English
Additional information
Office Location:6th and 7th Fl. Sathorn Square Office Tower, 98 North Sathorn Road, Silom, Bangrak, Bangkok 10500. (Remotely Working from home could be applied)
Your benefits
International Work Environment
Critical Illness Policy
Attractive Salary
Buddies & Mentoring
Modern Office & Equipment
Health & Wellbeing Offers
Corporate Training & Development
International Work Environment
Critical Illness Policy
Attractive Salary
Buddies & Mentoring
Modern Office & Equipment
Health & Wellbeing Offers
Corporate Training & Development
Get to know: Maureen
Marketing is more than selling—it's about shaping emotions, understanding people, and building connections. It's a journey of creativity, collaboration, and curiosity, where every campaign helps people fall in love with our brands and their skin. Through marketing, I've learned to embrace challenges, stay curious, and unlock endless potential.
Sales & eCommerce
Do you
value our brands and want other people to share this appreciation? If you
have clever ideas on how to best get our products in front of our customers,
then our Sales & eCommerce team is the right place for you!
Find out more
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Learn more
CARE CHANGES EVERYTHING.
At
Beiersdorf, care means much more than just skin care – it is about how we treat
one another. Openness, trust, respect, and diversity are the values that define
us. We take responsibility for our employees, society, and our planet. That is
why CARE is an integral part of our purpose and business strategy.
We
are looking for colleagues who bring passion, curiosity, and a strong desire to
grow. In return, we offer an environment that inspires you, nurtures your
strengths, and gives you the space to share your ideas. Together, as a
close-knit team, we create innovations that truly make a difference.
Discover
what makes Beiersdorf unique as an employer.
Care Changes Everything
At
Beiersdorf, CARE is more than a value – it is the foundation of our culture and
the way we work together every day. That's why our Employer Value Proposition
is Care Changes Everything.
It
reflects what people can expect when joining Beiersdorf and what makes us
unique as an employer. Care shapes how we develop our brands, collaborate
across teams, support individual growth, and create a positive impact beyond
our business.
Our
Employer Value Proposition comes to life through four dimensions:
Find out more
We Care For Society & Inclusion
At Beiersdorf we embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation and gender identity, disability, cultural, ethnic or national origins. We encourage candidates of all abilities to apply and are ready to provide reasonable accommodations to ensure a fair and equitable recruitment process. In order to avoid bias in the selection process, we encourage you to upload your CV without a picture.
Find out more
Application Process
All
external positions at the headquarters in Hamburg and at German subsidiaries
are listed on this website. If you are interested in positions at our
international subsidiaries, please visit local websites.
Find out more
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