Strategy & Insights Manager (Influencer Marketing)
the-shelf-careers
| Company | the-shelf-careers |
| Category | Marketing |
| Location | Canada |
| Remote | — |
| Employment | Not stated |
| Level | Manager |
| Salary | Not stated by the employer |
| First seen | 20 Jul 2026 (the employer did not state a posting date) |
| Last verified | 10 Aug 2026 |
| Source | Employer ATS (rippling) |
Description
About the role
• We’re hiring a Strategy Manager to join our growing team and help shape the future of influencer marketing. You’ll bring cultural insight and creative strategy to life through storytelling, source high-quality creators who align with client goals, and support innovation across campaigns, client renewals, and agency marketing efforts.
What you'll do
🔍 Market Intelligence Support
• Research platforms, brands, and verticals
• Analyze data pulled from social listening tools (e.g., Infegy, Brandwatch) to craft compelling, data-driven campaign narratives
• Identify algorithm-centric cultural trends shaping content and influencer strategy
📊 Strategy Support
• Build data-rich decks for pitches and campaigns
• Translate data into compelling narratives
• Source high-quality, relevant creators within the social landscape
• Craft compelling campaign concepts that offer creative excellence + demonstrate innovative thinking
• Align creator ecosystems and platform behaviors with campaign goals
• Confidently present strategies to clients, articulating insights and recommendations in a clear, persuasive way
• Act as a consultative partner to clients, brainstorming live and shaping strategic approaches in real time
🤖 AI & Content Intelligence
• Continuously explore and apply innovative AI-driven processes to elevate proposals and client deliverables
• Support initiatives around trendspotting and creator discovery using AI
🤝 Cross-Functional Collaboration
Work closely with multiple teams to deliver strategic impact across the business:
• Creative: Support ongoing client renewals with trend and creator insight
• New Business: Contribute to RFPs with standout strategy and creator POVs
• Marketing: Provide strategic input and support for agency webinars and thought leadership content
Product: Partner with internal stakeholders on evolving agency tech and UI needs
• Agency-Wide : Support case study upkeep to ensure best-in-class examples of our work are captured and published
Qualifications
✅ 6–8 years experience in strategy, insights, consumer research, influencer marketing, or similar
✍️ A strong writer and storyteller who brings clarity to complexity
🧠 Curious, proactive, and scrappy—you love turning noise into signal
📈 Familiar with tools like Infegy, YouGov, SparkToro, TikTok Creative Center, Reddit, ChatGPT
📊 Strong with Google Slides or PowerPoint
🔮 Bonus: Trend forecasting, creator discovery, or early-stage AI experience
🏢 Bonus: Experience at a startup, creative agency, or marketing-tech company
🎨 Major Bonus: Strong visual design skills
Why You’ll Love It Here
We’re building something meaningful and sustainable—without burning people out. We care about impact , balance , and raising the bar in our industry.
About The Shelf
The Shelf is a fast-growing influencer marketing agency that blends data science with creativity to deliver standout campaigns. We work with top brands and platforms to craft strategies that are performance-first and culturally relevant .
Everyone claims to be data-backed. We prove it :
📈 Our top-funnel campaigns outperformed a client’s lower-funnel agency campaigns by 5x in conversions
📺 TikTok verified that our campaigns perform 500x above their ad benchmarks in watch time
🥈 One of our TikTok ads ranked #2 globally for an entire month
But what really sets us apart? Our people-first culture . We actively discourage burnout , uphold a true 40-hour workweek , and invest deeply in our team’s wellbeing and growth.
💼 100% covered healthcare
🏖️ Flexible PTO
🎉 Company holidays that actually get honored
✈️ In-person off-sites in Atlanta to foster real connection