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Strategy & Insights Manager (Influencer Marketing)

the-shelf-careers
Companythe-shelf-careers
CategoryMarketing
LocationCanada
Remote
EmploymentNot stated
LevelManager
SalaryNot stated by the employer
First seen20 Jul 2026 (the employer did not state a posting date)
Last verified10 Aug 2026
SourceEmployer ATS (rippling)
Applications are handled by the employer, not by us.Apply on the employer's site →
Description
About the role • We’re hiring a Strategy Manager to join our growing team and help shape the future of influencer marketing. You’ll bring cultural insight and creative strategy to life through storytelling, source high-quality creators who align with client goals, and support innovation across campaigns, client renewals, and agency marketing efforts. What you'll do 🔍 Market Intelligence Support • Research platforms, brands, and verticals • Analyze data pulled from social listening tools (e.g., Infegy, Brandwatch) to craft compelling, data-driven campaign narratives • Identify algorithm-centric cultural trends shaping content and influencer strategy 📊 Strategy Support • Build data-rich decks for pitches and campaigns • Translate data into compelling narratives • Source high-quality, relevant creators within the social landscape • Craft compelling campaign concepts that offer creative excellence + demonstrate innovative thinking • Align creator ecosystems and platform behaviors with campaign goals • Confidently present strategies to clients, articulating insights and recommendations in a clear, persuasive way • Act as a consultative partner to clients, brainstorming live and shaping strategic approaches in real time 🤖 AI & Content Intelligence • Continuously explore and apply innovative AI-driven processes to elevate proposals and client deliverables • Support initiatives around trendspotting and creator discovery using AI 🤝 Cross-Functional Collaboration Work closely with multiple teams to deliver strategic impact across the business: • Creative: Support ongoing client renewals with trend and creator insight • New Business: Contribute to RFPs with standout strategy and creator POVs • Marketing: Provide strategic input and support for agency webinars and thought leadership content Product: Partner with internal stakeholders on evolving agency tech and UI needs • Agency-Wide : Support case study upkeep to ensure best-in-class examples of our work are captured and published Qualifications ✅ 6–8 years experience in strategy, insights, consumer research, influencer marketing, or similar ✍️ A strong writer and storyteller who brings clarity to complexity 🧠 Curious, proactive, and scrappy—you love turning noise into signal 📈 Familiar with tools like Infegy, YouGov, SparkToro, TikTok Creative Center, Reddit, ChatGPT 📊 Strong with Google Slides or PowerPoint 🔮 Bonus: Trend forecasting, creator discovery, or early-stage AI experience 🏢 Bonus: Experience at a startup, creative agency, or marketing-tech company 🎨 Major Bonus: Strong visual design skills Why You’ll Love It Here We’re building something meaningful and sustainable—without burning people out. We care about impact , balance , and raising the bar in our industry. About The Shelf The Shelf is a fast-growing influencer marketing agency that blends data science with creativity to deliver standout campaigns. We work with top brands and platforms to craft strategies that are performance-first and culturally relevant . Everyone claims to be data-backed. We prove it : 📈 Our top-funnel campaigns outperformed a client’s lower-funnel agency campaigns by 5x in conversions 📺 TikTok verified that our campaigns perform 500x above their ad benchmarks in watch time 🥈 One of our TikTok ads ranked #2 globally for an entire month But what really sets us apart? Our people-first culture . We actively discourage burnout , uphold a true 40-hour workweek , and invest deeply in our team’s wellbeing and growth. 💼 100% covered healthcare 🏖️ Flexible PTO 🎉 Company holidays that actually get honored ✈️ In-person off-sites in Atlanta to foster real connection