Sr. Technical Partner Marketing Manager
Cockroach Labs
| Company | Cockroach Labs |
| Category | Marketing |
| Location | New York |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Manager |
| Salary | Not stated by the employer |
| Posted | 28 May 2026 |
| Last verified | 7 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
Category-defining tech. Career-defining work.
The next era of software won’t operate at human scale. Applications will create applications. Systems will coordinate with systems. Data and decisions will move faster than teams can react to them. The infrastructure powering that world cannot be fragile, reactive, or limited by the assumptions of the past.
Cockroach Labs exists to build what comes next — before the world requires it.
We created CockroachDB to survive failures, scale without compromise, and adapt to changing conditions automatically. Now we’re helping define a future where complexity fades into the background and infrastructure simply works, no matter the scale.
This is the kind of challenge that attracts people who want to shape industries, not just participate in them. The work is ambitious, the standards are high, and the impact is real.
The Role
We’re hiring a Technical Partner Marketing Manager to help shape and amplify the narrative across CockroachDB’s partner and ISV ecosystem. We’re looking for someone with strong partner marketing experience, a clear point of view on modern infrastructure and AI, and the ability to build credibility across social channels, developer communities, and industry events.
Reporting to the Head of Corporate Marketing, you’ll work closely with partner engineering, alliances, and product marketing to turn integrations and technical work into compelling content, thought leadership, developer programs, and go-to-market campaigns that drive awareness and adoption.
You’ll help turn partner integrations and technical innovation into stories developers and technical buyers actually care about — strengthening CockroachDB’s position within the evolving AI and cloud ecosystem
You Will
Own the Partner Marketing Narrative
Lead go-to-market storytelling for strategic technology partners across cloud, AI, and ISV ecosystems
Create technical content, co-marketing campaigns, and developer-facing assets that drive awareness, adoption, and engagement
Translate integrations and engineering work into clear, compelling narratives for developers and technical buyers
Align partner launches and content with the broader integration roadmap and company positioning
Be the Technical Voice of the Ecosystem
Serve as a public-facing voice for Cockroach Labs across social channels, webinars, events, and developer communities
Bring a strong point of view on AI-native applications, distributed systems, and modern infrastructure
Build credibility with technical audiences through thought leadership, storytelling, and ecosystem engagement
Drive Ecosystem Growth
Help position CockroachDB as the trusted data layer for AI-native and modern applications
Create demos, technical walkthroughs, and partner content that help developers build with CockroachDB
Partner cross-functionally with engineering, product marketing, alliances, and demand gen to amplify partner initiatives and support pipeline growth
Track performance and continuously refine content and programs based on engagement, awareness, and business impact
The Expectations
In your first 30 days, you'll meet the partner team, audit existing partner content and co-marketing agreements, and map the current integration landscape. You'll also build relationships with corporate marketing, product marketing, and demand gen.
By 60 days, you'll publish your first technical partner content pieces, launch a webinar or virtual event with a priority ISV partner, and establish a content calendar tied to the integration roadmap.
By 90 days, you'll have a repeatable go-to-market playbook for new partner integrations, active dev rel engagement in at least two ISV ecosystems, and measurable partner content contributing to awareness and pipeline.
You Have
5+ years of experience in technical marketing, developer relations, partner marketing,