Job Opportunities API

Responsibilities Strategic Marketing Leadership • Own and execute the broadband vertical marketing strategy aligned with the Broadband Business Unit and Sales Teams priorities • Align marketing initiatives to business objectives: pipeline growth, revenue generation, and market share expansion • Leverage market intelligence and competitive insights to craft strategies that enhance market position • Conceptualize and drive primary market research to better understand marketplace and customer needs • Monitor market trends across data center interconnection, long-haul optimization, metro/regional fiber builds, and FTTX deployments, and maintain expertise across key network areas: hyperscale data centers, carrier long-haul and metro networks, fiber-to-the-home/business, and outside plant infrastructure • Work with Market Development to track competitive landscape, emerging technologies, and industry standards • Define buyer personas and map the buyer's journey from awareness to decision across service provider, hyperscale, and wholesale carrier segments Messaging, Positioning, and Go-To Market • Lead cross-functional collaboration to craft compelling messaging and differentiated value propositions • Conduct stakeholder interviews (internal and external) to refine customer personas and messaging frameworks • Own the messaging hierarchy from thought leadership themes to solution positioning to product messaging • Define proof points, competitive differentiators, and customer success stories • Tailor messaging for different buyer personas (executive, technical, procurement) and decision stages • Develop content roadmaps covering thought leadership, solution launches, and product messaging • Define broadband product and solution categorization and website architecture • Refresh content catalog and web assets • Develop solution and product branding and naming frameworks with the Broadband Business Unit and Corporate Branding • Develop and manage go-to-market plans and launch tiers for grid solutions and product releases • Ensure messaging consistency and brand alignment across all channels and touchpoints • Integrate PR and publication opportunities to strengthen brand awareness and credibility Sales Enablement, Collaboration, and Performance Management • Recruit, lead, develop, and collaborate closely with Technical Copywriter (Broadband) • Brief and direct content creation; review and approve white papers, case studies, and thought • leadership content • Educate internal stakeholders on broadband marketing plans, solutions, positioning, and market strategy • Develop training programs on solution capabilities, competitive positioning, and value propositions • Enable sales teams with presentation templates, case studies, and competitive battle cards • Work with channel management to enable channel partners with market insights, solution training, and customer-facing collateral • Partner with Product Line Management to translate technical product capabilities into market-facing value propositions • Collaborate with Solutions/Application Engineers to ensure technical accuracy and application • relevance • Work with Market Development Manager to align on market priorities and thought leadership topics • Coordinate with other Solution Marketing Managers on messaging, scheduling, and resource allocation • Partner with Campaign Manager to activate campaigns across digital, social, paid media and PR • Brief Marketing Services (web/digital, design, video, events) with clear priorities and ensure adherence to SLAs and project deadlines • Allocate and manage vertical marketing budget to maximize ROI across campaigns, content production, events, and partner programs • Define success metrics and KPIs: leads, pipeline, revenue influence, brand awareness • Track quarterly OKRs and analyze results to adjust strategy based on performance data Qualifications and Experience Required • Bachelor's degree in Marketing, Business or related field • 5+ years of B2B marketing experience in solution marketing or product marketing • 5+ years working in the Broadband/Telecommunications sector with deep understanding of fiber optic network infrastructure • Strong understanding of broadband market dynamics, grid infrastructure, regulatory environment, and infrastructure challenges • Track record of successful product and solution launches in broadband or telecommunications markets • Demonstrated success in creating messaging frameworks, competitive positioning, and buyer personas • Experience managing marketing budgets and delivering measurable results • Experience leading cross-functional initiatives across product management, market development, engineering, sales, and marketing teams Preferred • Experience with hyperscale data center customers, Tier 1/2 carriers, or fiber-to-the-home operators • Direct experience with service provider network planning and deployment cycles • Knowledge of fiber optic technology, outside plant construction, and network design principles Technical Competencies • Strategic marketing planning: Developing vertical marketing strategies, go-to-market plans, and integrated campaign roadmaps • Messaging and positioning expertise: Creating messaging hierarchies from thought leadership to solutions to product level for technical B2B audiences • Solution marketing frameworks: Translating technical capabilities into value propositions for different buyer types (executive, technical, procurement) • Market intelligence: Conducting primary research, competitive analysis, campaign analysis, and customer interviews • Buyer journey mapping: Defining personas and content strategies across awareness, consideration, and decision stages • Performance analytics: Defining KPIs, tracking campaign performance, pipeline influence, and revenue attribution • Budget management: Allocating resources across campaigns, content, events, and partner programs to maximize ROI • Proficiency in marketing automation platforms, CRM systems (Salesforce), and analytics tools • Understanding of digital marketing channels, SEO, paid media, and demand generation tactics • Deep knowledge of broadband industry trends, fiber network architecture, and service provider/hyperscaler business models Behavioral Competencies • Strategic thinker: Synthesizes market intelligence, competitive insights, and business objectives into actionable marketing strategies • Content strategist: Develop content roadmaps, editorial calendars, and thought leadership programs that drive market engagement • Launch leader: Sets launch tiers, coordinates cross-functional teams, and executes integrated go-to-market programs • Customer-focused: Translates customer challenges and industry trends into compelling value propositions and positioning • Cross-functional collaborator: Builds strong partnerships across product management, sales, engineering, and marketing teams • Data-informed decision maker: Uses analytics and performance metrics to optimize strategy and demonstrate marketing impact • Influential communicator: Articulates complex technical concepts and strategic recommendations to executive stakeholders • Entrepreneurial mindset: Takes ownership of vertical performance, identifies opportunities, and drives initiatives independently • Adaptable and resilient: Thrives in fast-paced environments, manages competing priorities, and adjusts strategy based on market feedback • Results-oriented: Focuses on business outcomes (pipeline, revenue, market share) rather than activity metrics • Collaborative negotiator: Balances resource allocation and priorities across multiple stakeholders and competing initiatives Working Conditions • Hybrid, three days office, two days remote • 10% travel, predominantly domestic Who You Will Work With Interfaces – Internal • Director of Solution Marketing (reporting line) • Technical Copywriter • Solution Marketing Department peers • Market Development Manager (Broadband) • Product Line Managers • Solutions Engineers, Application Engineers • Solution Marketing Campaign Manager • Marketing Services (web/digital, design, video, events) • Broadband Sales Team and Sales Leadership • Broadband Business Unit Leadership • Channel/Partner Sales Manager • Corporate Marketing and Communications Interfaces – External • Service providers (Tier 1, Tier 2, regional carriers) • Hyperscale data center operators • Cable operators and MSOs • Fiber-to-the-home/business operators • Wholesale carriers and dark fiber providers • Network construction contractors and integrators • Channel partners and sales agents • Trade publications and media Why This Role Matters Your leadership will: • Shape AFL's market position in the rapidly expanding broadband and data center interconnection sector during a critical network infrastructure build-out era • Drive revenue growth by aligning marketing strategy with sales priorities and pipeline development • Establish AFL as a trusted strategic partner for service providers and hyperscalers navigating network capacity expansion, fiber deployment, and interconnection challenges • Create competitive advantage through differentiated positioning and compelling value propositions that resonate with network operators and decision-makers • Enable sales success through high-quality content, training, and tools that accelerate deal cycles and improve win rates • Influence industry conversations and customer perceptions through thought leadership and strategic communications • Develop organizational marketing capabilities and team talent for sustained competitive advantage Success Metrics Your impact will be measured by: • Marketing-influenced pipeline and revenue contribution for broadband vertical • MQL to SQL conversion rates from marketing campaigns • Market share growth and competitive win rates in target utility segments • Sales enablement adoption: Usage and feedback on tools, content, and training programs • Content performance: Downloads, engagement, and lead generation from white papers, case studies, and thought leadership • Launch success: Time-to-market, sales adoption, and revenue achievement for new solutions and products • Brand awareness and perception metrics in target utility segments • Quarterly OKR achievement and strategic initiative completion • Team development: Performance and growth of direct report(s)