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Role Summary The Social Media Manager plays a crucial role in developing and executing social media strategies for our clients. Their primary focus is to build and maintain a strong online presence, engage with the target audience, and promote brand awareness for our clients. The role involves monitoring social media trends, analyzing data, and implementing tactics to improve the client's social media performance and achieve specific business goals. As a practitioner and leader within the team, the Social Media Manager is responsible for creating, curating, and managing content across various social media platforms. They will develop and execute social media strategies, monitor performance metrics, and engage with the online community to drive engagement and growth. This role also includes the direct supervision and mentorship of Social Media Executives. Key Responsibilities Strategy Development Develop and implement comprehensive social media strategies aligned with clients' business goals and objectives. Identify target audiences and tailor content to effectively reach, resonance, and engage them. Stay updated with industry trends, platform updates, and emerging social media channels to adapt strategies proactively. Set measurable goals and KPIs to track performance and overall campaign success. Content Creation and Management Create, curate, and publish high-quality, engaging content across social media platforms (including but not limited to Facebook, X/Twitter, Instagram, LinkedIn, TikTok, etc.). Plan and schedule posts, ensuring a consistent and optimal posting calendar. Utilize and experiment with various content formats, including text, images, videos, and infographics. Monitor user-generated content (UGC) and integrate it appropriately into the content mix. Oversee, review, and approve content proposals and schedules submitted by Social Media Executives. Audience Engagement Ensure proper, timely, and brand-aligned engagement of audiences by supervising Social Media Executives. Engage directly with followers, responding to comments, messages, and inquiries promptly and professionally as required. Foster a sense of community and build strong online relationships with the brand's audience. Encourage user-generated content and active user participation in social media campaigns. Analytics and Reporting Leverage social listening tools for campaign reporting and to identify real-time engagement opportunities between assigned brands and users. Proactively inform internal and client teams of key trends, industry shifts, or potential brand crisis situations that may impact the business. Track and analyze key performance metrics, such as reach, engagement, conversion rates, and ROI. Use data-driven insights to refine social media strategies and make informed optimization decisions. Prepare and present regular, comprehensive social media performance reports for management and clients. Paid Advertising Coordination Create and manage social media advertising campaigns (e.g., Meta Ads, X Ads, LinkedIn Ads, TikTok Ads). Work closely with the paid media team to set budgets, define target audiences, optimize ad performance, and ensure all organic content has a clear objective and is sufficiently promoted to meet business objectives. Project Management Act as a primary point of contact for clients, addressing queries, providing performance updates, and presenting campaign reports. Work closely with Client Service teams, designers, and other key stakeholders to align social media efforts with broader marketing campaigns and brand messaging. Build and maintain strong relationships with clients, understanding their business goals and aligning social strategies to meet their specific needs. Effectively manage client campaigns to ensure they are delivered on time and to a high standard. Coordinate seamlessly with external stakeholders, i