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Social Media Manager

Serhant
CompanySerhant
CategoryMarketing
LocationLos Angles
RemoteOn-site (inferred)
EmploymentNot stated
LevelManager
SalaryNot stated by the employer
Posted20 Jul 2026
Last verified8 Aug 2026
SourceEmployer ATS (greenhouse)
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Description
About SERHANT.   SERHANT. is the most followed real estate brand in the world, calibrated for the marketplace of tomorrow, delivering proven results for buyers, sellers, and developers. SERHANT. revolutionizes the traditional brokerage model by innovating through media and content creation and is powered by a full-service in-house film studio as well as an amplification platform that puts our properties in front of more people than anyone else.   SERHANT. Studios is a full-service creative and marketing agency that creates unique, high-impact content strategically designed to resonate with the largest real estate audience in the world.   Responsibilities Regional Strategy and Editorial Planning Develop and execute social media strategies for SERHANT.’s West Coast and western expansion markets, translating national campaigns and company initiatives into locally relevant content. Build an editorial presence that reflects each market’s agents, listings, neighborhoods, culture, business priorities, and expansion opportunities. Partner with the Content Marketing Manager on editorial planning, original content development, testing, optimization, and market-level storytelling as regional priorities evolve. Support broader SERHANT. social ecosystem needs as required, contributing to cross-market campaigns, launches, publishing priorities, and content initiatives beyond the primary regional focus. Social Originals and Short-Form Production Develop recurring social-first concepts and original series featuring agents, listings, neighborhoods, market insights, brokerage stories, and regional expansion moments. Plan, shoot, interview, and edit short-form video for Instagram Reels, TikTok, YouTube Shorts, LinkedIn, and other relevant platforms. Produce timely fast-turn content around announcements, recruiting, office culture, events, trends, and local opportunities, collaborating with SERHANT. Studios when additional production support is needed. Agent and Brokerage Support Serve as the primary social media partner for agents and brokerage leaders across assigned western markets, helping identify stories, develop concepts, prepare for shoots, and strengthen on-camera content. Support agent branding, listing promotion, recruiting, events, and brokerage initiatives by coordinating shoot logistics, assets, interview questions, timelines, and publishing expectations. Educate agents and stakeholders on social media best practices, platform opportunities, and SERHANT. content programs while building support systems that can scale into new markets. Publishing and Distribution Prepare, schedule, QA, and publish content across assigned SERHANT. regional and corporate channels, ensuring captions, tags, collaborators, metadata, formatting, and applicable disclosures are accurate. Maintain regional publishing calendars and content pipelines within established team systems, coordinating with the Content Publishing & Distribution Lead on standards, workflow visibility, and distribution practices. Monitor scheduled and published content for errors, performance signals, emerging opportunities, and moments that warrant broader amplification across SERHANT.’s national network. Performance and Market Optimization Monitor regional content performance and translate results into actionable recommendations for future concepts, series, agent programming, publishing times, and distribution approaches. Test hooks, formats, topics, captions, pacing, and channel strategy, identifying high-performing content with potential for broader distribution or paid amplification. Share recurring market-level insights with the Content Marketing Manager and broader social team to strengthen local relevance and overall content effectiveness. Community and Regional Presence Monitor relevant conversations, trends, engagement, and cultural moments across supported markets