Job Opportunities API

ABOUT THE ROLE Yokly is looking for a results-driven Social Media Consultant to grow our presence and generate consultation bookings for kitchen and bath renovation services. This role starts as a pilot engagement (timeline based on performance, not a fixed duration) with the opportunity to extend long-term based on results. WHAT YOU’LL DO Paid Social & Performance Marketing • Plan, launch, and optimize ad campaigns that generate consultation bookings • Manage campaigns across Facebook, Instagram, LinkedIn, YouTube, TikTok, and Google • Manage budgets and continuously improve performance through structured testing (creative, offers, audiences) • Build and optimize retargeting campaigns to increase conversions Organic Growth & Social Presence • Improve organic follower growth across platforms • Increase reach, engagement, and trust-building visibility • Recommend posting strategies that strengthen brand awareness • Align organic content with paid campaigns for stronger overall performance Content & Creative Direction • Work with existing renovation photos and videos • Recommend platform-specific content formats and messaging that resonates with homeowners • Provide clear creative guidance for what to post and why it works Landing Pages & Conversion Improvement • Review landing pages connected to ad campaigns • Diagnose why visitors are not booking consultations • Recommend conversion improvements (CRO) to increase bookings and clarity of the offer Lead Capture + Follow-Up Support • Improve lead capture forms (email + phone) and opt-in flow • Ensure lead tracking is connected correctly to the CRM • Recommend basic follow-up improvements (email/SMS) that move leads toward booked consultations Reporting & Optimization • Track and report paid + organic performance • Provide simple, actionable reporting on leads, consultations, growth, and next steps • Make recommendations based on results and implement improvements quickly WHAT WE’RE LOOKING FOR • Proven experience driving results with social media marketing (paid + organic) • Strong hands-on experience with Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, and YouTube • Experience marketing home services/remodeling/real estate/construction is a strong plus • Demonstrated ability to convert audiences into booked consultations or qualified leads • Clear, practical communication and strong ownership of outcomes WHAT SUCCESS LOOKS LIKE • Increased qualified consultation bookings for kitchen and bath renovation services • Consistent organic follower growth and stronger engagement • Clear performance insights and a repeatable strategy by platform ENGAGEMENT DETAILS • Pilot-based engagement (extends based on performance) • Short onboarding period • Regular performance reviews and clear targets • Opportunity to expand scope if results are strong