Social Media Analyst, Influencer Marketing
Collectively
| Company | Collectively |
| Category | Marketing |
| Location | New York |
| Remote | Remote |
| Employment | Not stated |
| Level | Not stated |
| Salary | Not stated by the employer |
| Posted | 28 Jul 2026 |
| Last verified | 12 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
About Collectively:
Collectively - part of the Brandtech Group (formerly You & Mr. Jones) - is the global leader in influencer marketing; combining strategy, creative, and technology to deliver the most innovative influencer work. We partner with forward-thinking brands in technology, fashion, retail, gaming, entertainment, consumer goods, and more to build deeply integrated social activation strategies that drive relevance, awareness, and sales. Our work has been recognized by top publications including The Wall Street Journal, Fast Company, Digiday, AdAge, and Business INSIDER, among others. We’ve also earned Effie, Webby, Glossy, IMA Fast Company, and OMMA awards for our programs.
Collectively is known across the industry as the partner who delivers the most creative, strategic, and effective programs, with the most sophisticated analysis and paid social offerings. But most importantly, we’re known to be genuinely committed partners to our clients, many of whom have worked with us for multiple years. We aspire to continue to provide an excellent workplace for our teams while delivering the industry’s most ambitious and thoughtful influencer collaborations. In 2020, we were named by Built In Bay Area as one of the Best Small Companies to work for.
About The Team:
Collectively’s Analytics & Performance team brings creativity, analytics, and paid social expertise together to lead the reporting of our campaigns, implement successful boosting programs, and manage multiple cross-functional tools and processes that power the organization. The team also supports R&D and innovation, helping to guide our consistent evolution in an ever-changing industry.
About The Role:
Digital Marketing Analysts are actively involved in campaign tracking and manage the scaled distribution of influencer marketing programs through paid social campaigns on TikTok, Instagram, and other social media platforms.
Responsibilities:
Client Research, Reporting, and Analysis:
Support of the following work streams:
Cleaning and analysis of data to support client reporting deliverables
Customization and maintenance of dashboards and reporting tools to measure program-specific KPIs, with regular QA checks on the data
Quantitative and qualitative research to explore questions posed by clients
Preparation of slides, analytic reports, and other visualizations to illustrate key insights
Participation in client-facing conversations around campaign performance, in collaboration with the cross-functional team
Delivery of benchmarks, trends, and other insights from reporting tools
Paid Social Planning and Buying:
Work closely with account management colleagues to develop paid social strategies and targets
Maintain up-to-the-minute knowledge of social platforms’ paid media products and services, and serve as an authority on this fast-moving sector of digital marketing internally and with clients
Set-up and execute paid social campaigns across platforms, working cross-functionally to coordinate influencer participation
Manage optimization of campaigns to ensure performance targets are hit
Thought Leadership and Vendor Innovation Support:
Assistance in the development of new methodologies and processes such as:
Introduction of new practices and cross-functional processes
Development of new metrics to better illustrate the efficacy of our programs
Publishing of data trends, industry insights, and other thought leadership pieces
Requirements:
3 to 5 years of relevant work experience in agencies or in-house marketing roles
Strong strategic and analytical background
Strong written communication skills
Strong understanding of social media space and the latest organic and paid social marketing KPIs and processes
Media buying or performance marketing experience is a plus
Proven effective communication skills, especially among cross-functional team