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About Eucalyptus We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care.   Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness.   Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times. Our Growth Story: 130% YoY revenue growth and a 90% reduction in cash burn - culminating in our $1.15bn acquisition by Hims & Hers in 2026, giving us the platform to take long-term care global Supported over 350k patients living with obesity across our 5 markets Received selective NICE endorsement to provide services to the NHS Tailored our offering to thousands of patients in Australia, the UK, Germany, Japan and Canada. About the role (What you'll be doing) You will launch and own Hers organic social presence in Australia across Instagram, TikTok, You Tube. You will build a community that trusts us, learns from us, and ultimately chooses us. Reporting to the Head of Content, your mission is to launch and grow Hers social channels as powerful drivers of brand favourability, education, trust, and traffic—while also ensuring the execution of the content that makes it happen. Your role is to be both strategist and creator. You'll develop the organic social strategy as well as execute it, manage our day-to-day presence, create platform-native content, engage with our community, and ensure that every post, story, and comment reinforces that Hers is the most supportive partner in women's health. You're not just posting content—you're building relationships, educating our audience, and creating a community that feels connected to our brand. You're chronically online in the best way—you know what's trending before it peaks, you understand the cultural moments that matter, and you know how to translate internet culture into content that resonates with our audience authentically. At Hers, we believe organic social is where we build trust and deepen relationships with our patients. Your success is defined by your ability to launch the brand in Australi and grow engaged, loyal communities on Instagram and TikTok that drive real business outcomes—increased brand favourability, improved trust metrics, educational impact, and meaningful traffic to our site.   We'll expect you to: Launch Hers in Australia: Develop and execute the organic social launch plan to grow brand awareness in the category.  Own the Organic Social Strategy : Develop and execute the organic social strategy for Instagram, TikTok and You Tube. Determine what content we need to create, when to post it, and how to optimise for growth, engagement, and our key metrics (trust, education, brand favourability, traffic). Create Platform-Native Content : Shoot and edit content for Instagram (feed, Stories, Reels) and TikTok that feels native to each platform and drives performance. You're comfortable on camera, behind the camera, and editing on mobile or desktop. Stay Chronically Online : Keep your finger on the pulse of what's happening across social platforms. Spot trends, sounds, formats, and cultural moments early and know how to adapt them for Hers authentically. Build Trust Through Education : Create content that educates our audience about women's health, our products, and our category. Make complex information accessible, relatable, and trustworthy. Manage Community Engagement : Respond to comments and DMs, engage with our community a