Job Opportunities API

Key Responsibilities: 1. Governance & Programme Management •       Coordinate and lead the cross-functional working group (CX, Digital, IT, Operations, Marketing, Retail, MIS, Compliance, HR, Finance). •       Define individual and team-wide KPIs; own the governance calendar including daily/weekly core team syncs and SteerCo cadence. •       Manage escalation paths, risk registers, and issue resolution across all workstreams. •       Build and maintain an analytical dashboard tracking daily logins, transaction frequency, CASA balance per customer, and customer engagement metrics. 2. Customer Segmentation & Value Proposition •       Analyse financial behaviours, balances, product usage, and transaction patterns of salaried and non-salaried segments. •       Benchmark daily banking propositions, features, and incentives at peer KSA banks. •       Design differentiated propositions for salaried, non-salaried, Gold, and Diamond tiers—including tailored savings/investment features, flexible transaction limits, digital onboarding, and virtual RM services for high-value segments. •       Conduct and synthesise customer interviews and focus groups to validate proposition attractiveness, relevance, and clarity. •       Lead cost-benefit analysis of proposed benefits for financial viability and strategic alignment. 3. Account Opening Transformation •       Map the current account opening journey; identify pain points, drop-offs, manual handoffs, and delays. •       Benchmark peer KSA account opening best practices and digital onboarding standards. •       Redesign a streamlined, digital-first journey—including the transition from the Verse youth mobile app to full retail banking. •       Oversee UX/UI build and IT requirements definition; govern end-to-end IT execution. •       Lead the pilot, measure adoption and turnaround times, and iterate before full rollout. 4. Digital Channel Enhancement •       Map digital banking customer journeys across mobile and web platforms. •       Identify and document UX/UI discrepancies, friction points, and missing daily banking features. •       Prioritise improvement opportunities by customer impact, implementation effort, and strategic importance. •       Develop detailed specifications for prioritised initiatives and conduct handoff sessions to mobile and web delivery teams. 5. Loyalty Programme •       Analyse customer login frequency, transaction types, volumes, and CASA balances to identify rewardable behaviours. •       Benchmark loyalty programme structures (points, cashback, tiered benefits) at peer banks. •       Design the rewards programme—defining earning/redemption mechanics, benefit tiers, and integration across the BAB ecosystem. •       Integrate the loyalty system with the Credit Card loyalty platform. •       Oversee pilot rollout; monitor adoption rates and refine based on feedback. 6. Bancassurance •       Define bancassurance objectives and align on the partnership/distribution model (exclusive vs. non-exclusive). •     &nbs