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Role Overview: We are seeking an SEO Manager to lead and execute search strategy and performance initiatives in the B2B Food industry in Thailand. The role will focus on delivering a comprehensive omnichannel search audit (three phases), overseeing web performance and technical SEO, maintaining site health, driving CRO initiatives, and supporting ongoing SEO and editorial efforts through a 2026 retainer. You will work closely with both local and regional teams, translating search data and performance insights into actionable strategies that improve visibility, engagement, and conversion. Key Responsibilities: 1. Omnichannel Search Audit (Phases 1–3) • Conduct category assessment to map how chefs and food professionals in Thailand search across Google, YouTube, TikTok, and other platforms. • Deliver share-of-visibility analysis to benchmark performance against competitors. • Perform content audit to identify gaps, cannibalization, and optimization opportunities. • Package findings into actionable strategies with clear content and performance roadmaps. 2. Web Performance Audit • Unlock clarity on how well the website is performing in respect to organic traffic growth, keyword coverage, and ranking. • Identify and analyze keyword gaps across core categories and competitor benchmarks. • Provide prioritized recommendations to improve site efficiency and performance — across on-page, off-page, content, and technical SEO fundamentals. • Audit user engagement signals (bounce rate, time on site, CTR) to diagnose where SEO and UX intersect. • Benchmark site performance against local and regional competitors to contextualize opportunities and risks. • Deliver a clear action roadmap linking performance issues to business outcomes (visibility, engagement, conversion). 3. Technical SEO Maintenance • Evaluate and monitor site speed, Core Web Vitals, crawlability, and indexing performance. • Perform ongoing site health checks (crawl errors, redirects, duplicate content, XML sitemaps, schema markup). • Collaborate with developers to resolve technical issues and ensure SEO best practices are embedded into new builds, migrations, and content rollouts. • Monitor Google Search Console, GA4, and server logs for emerging risks (e.g., indexation drops, crawl budget inefficiencies). • Maintain governance of structured data, hreflang tags, and canonicalization to support international SEO consistency. • Build proactive monitoring processes (alerts, dashboards) to catch and address performance issues before they impact traffic. 4. CRO (Conversion Rate Optimization) Initiatives • Analyze site user journeys, funnel drop-offs, and behavioral data to identify friction points. • Partner with developer team to test and implement CRO solutions (e.g., improved CTAs, experiments with touchpoints, landing page structures, content modules). • Partner with data team to ensure optimizations are problem-solving oriented and measurable. 5. SEO & Editorial Retainer (2026) • Provide ongoing keyword research and editorial guidance to ensure content relevance. • Align editorial pipeline with search demand, seasonality, and business priorities. • Create content optimization recommendation plans to improve organic page performance. • Report monthly on SEO KPIs, content performance, and CRO outcomes. Requirements: • 4–6 years of hands-on SEO experience (technical, content, and strategic). • Strong expertise in search audits, technical SEO, and content optimization. • Proven track record in web performance analysis and CRO implementation. • Proficiency with SEO tools (SEMrush, Screaming Frog, GA4, GSC, Hotjar, etc.). • Deep understanding of the Thai digital landscape, user behavior, and search platforms. • Excellent communication and presentation skills to translate data into clear recommendations. • Experience working with editorial, data, and developer teams in a cross-functional environment. Deliverables: • Full 3-phase Omnichannel Search Audit (Category Assessment, Share of Visibility, Content Audit). • Comprehensive Web Performance Audit report with prioritized fixes. • Technical SEO health reports and maintenance logs. • CRO testing insights, performance reports, and implementation roadmaps. • Monthly SEO and editorial support reports, aligned with 2026 retainer scope.