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SEO / GEO / AEO Strategist

trimark
Companytrimark
CategoryMarketing
LocationRaleigh
RemoteOn-site (inferred)
EmploymentNot stated
LevelNot stated
SalaryNot stated by the employer
First seen24 Jul 2026 (the employer did not state a posting date)
Last verified10 Aug 2026
SourceEmployer ATS (bamboohr)
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Description
SEO / GEO / AEO Strategist We’re looking for a search strategist who understands that “SEO” isn’t just about rankings anymore. This role sits at the intersection of traditional search, generative search (AI-driven results), and answer engine optimization—owning how brands show up across Google, AI platforms, and emerging discovery channels. You’ll lead content strategy with a performance mindset—building scalable, data-informed programs that drive visibility, traffic, and qualified leads across organic and AI-powered experiences. Roles + Responsibilities Search Strategy (SEO + GEO + AEO) • Develop and execute integrated search strategies across: • Traditional SEO (organic rankings, technical optimization) • Generative Engine Optimization (visibility in AI-generated responses) • Answer Engine Optimization (featured snippets, zero-click results) • Identify opportunities to increase brand presence across Google, ChatGPT, Gemini, Perplexity, and other AI-driven discovery platforms • Monitor and adapt to changes in search behavior, SERP features, and AI interfaces Content Strategy & Development • Own the content roadmap aligned to business goals, search demand, and user intent • Build topic clusters, entity-driven content, and semantic strategies • Partner with writers, designers, and subject matter experts to produce high-quality, authoritative content • Optimize existing content for performance across both traditional and AI-driven search environments Performance & Analytics • Define KPIs across rankings, traffic, conversions, and AI visibility • Analyze performance using tools like GA4, GSC, Ahrefs/Semrush, and emerging AI visibility tools • Translate data into actionable insights and ongoing optimization plans Technical & On-Page Optimization • Collaborate with development teams to ensure strong technical SEO foundations (site structure, schema, page speed, crawlability) • Implement structured data and entity markup to improve machine understanding and AI surfacing • Ensure content is optimized for readability, extraction, and summarization by AI systems Cross-Channel Collaboration • Work closely with paid media, CRO, and sales teams to align messaging and maximize pipeline impact • Support integrated campaigns where organic, paid, and AI visibility work together Requirements • 3–7+ years of experience in SEO, content strategy, or organic growth • Strong understanding of: • Technical SEO fundamentals • Content strategy and keyword/intent mapping • Evolving search landscape (AI search, zero-click behavior, entity-based search) • Experience creating or managing high-performing content programs • Familiarity with structured data, schema, and semantic SEO principles • Analytical mindset with the ability to tie work to business outcomes • Clear communicator who can translate complex search concepts into actionable plans Bonus Points • Experience optimizing for AI platforms (ChatGPT, Perplexity, Gemini, etc.) • Background in B2B, lead generation, or performance marketing environments • Experience with CRO or conversion-focused content • Familiarity with APIs, automation, or programmatic SEO approaches