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SEO-Driven Product Owner (US-Focus)

growthleads
Companygrowthleads
CategoryProduct
LocationUS
Remote
EmploymentNot stated
LevelNot stated
SalaryNot stated by the employer
First seen20 Jul 2026 (the employer did not state a posting date)
Last verified10 Aug 2026
SourceEmployer ATS (bamboohr)
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Description
Growth Leads is a leading online lead generation firm specializing in competitive verticals such as iGaming, Financials, Health, and Communications. We develop high-end websites with quality content, helping customers make informed decisions before signing up or making a purchase. Our success is driven by a customer-first approach, emphasizing quality and usability. About the role We are seeking an experienced and motivated SEO-Driven US Product Owner to manage one or more of our websites. This role is ideal for someone with a strong background in SEO-driven lead generation, a deep understanding of the US iGaming market, and a proven ability to scale resources via freelancers to drive product growth. As a Product Owner, you will have full commercial and product responsibility, requiring a mix of entrepreneurial thinking and strategic execution. What you'll do • Oversee and manage one or more affiliate websites, ensuring their growth and performance. • Develop and execute strategic SEO and content initiatives to drive traffic and conversions. • Manage a team of in-house staff and freelancers, overseeing task allocation and quality control. • Optimize site usability, content strategy, and overall user experience. • Conduct market and competitor analysis to identify trends and opportunities. • Monitor performance metrics, prepare reports, and adjust strategies accordingly. • Develop and manage project budgets, timelines, and resources efficiently. • Ensure alignment with editorial standards, SEO best practices, and monetization strategies. • Identify and implement new growth opportunities, including additional traffic sources and conversion optimization techniques. What we're looking for • Minimum 2 years of experience as a project manager in online marketing. • Expertise in SEO for the US market, including content strategy, UX optimization, CRO, and traffic acquisition. • Strong understanding of the US iGaming market, ideally with experience building iGaming assets. • Experience with Sweepstakes Casinos, including familiarity with the regulatory landscape, operator promotions, and player acquisition strategies specific to this segment. • Hands-on experience with WordPress and managing content-driven sites. • Proven ability to lead and manage small teams effectively. • Experience in project management methodologies (e.g., Scrum, Agile). • Native English speaker (American English preferred). • Creativity in developing new content and marketing concepts. • Proactive, adaptable, and highly collaborative. What we offer • Collaborative Environment: Work alongside experienced SEO, content, and tech specialists in a dynamic environment that rewards proactive thinking • Competitive Compensation: A competitive salary and private healthcare benefits, with performance-based incentives tied to the growth of your product • Remote-Friendly: Flexible work schedules and the autonomy to work from wherever you do your best work