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SEO and Digital Marketing SME - AI Training Job Snapshot Role: SEO and Digital Marketing SME - AI Training Location: Dubai, United Arab Emirates Industry: Marketing and Advertising Function: Marketing Experience: Minimum 5 years in SEO, digital marketing, content strategy, performance marketing, or related work Job Type: Contract - Remote - work from home Position Overview SEO and Digital Marketing SME - AI Training in Dubai, United Arab Emirates is a remote Marketing and Advertising opportunity focused on improving how artificial intelligence systems understand search strategy, digital growth, content optimization, technical SEO, and marketing measurement. YO IT Consulting is seeking an experienced specialist who can review AI-generated SEO outputs, create expert reference material, evaluate strategic reasoning, and provide precise written feedback. The role covers keyword research, search intent, information architecture, on-page optimization, technical SEO, content planning, analytics, attribution, and brand-safe marketing communication. There is no immediate project assignment. Qualified candidates will join the expert network and receive early consideration when suitable SEO and digital marketing AI training projects become available. Job Details Country: United Arab Emirates City: Dubai Industry: Marketing and Advertising Function: Marketing Salary: 11000-18000 Estimated salary range based on similar jobs in the job city; please confirm the final offer with the employer. Gender: Any Candidate Nationality: Any Job Type: Contract - Remote - work from home Role Context The SEO and Digital Marketing Subject Matter Expert will develop and evaluate professional content used to train next-generation AI systems. Assignments may include SEO strategies, content briefs, keyword maps, technical audits, landing page recommendations, measurement plans, campaign analyses, and optimization proposals. The expert will determine whether AI-generated outputs correctly interpret search intent, prioritize realistic opportunities, follow technical SEO principles, and connect recommendations with measurable business outcomes. Each review should identify weak logic, unsupported claims, inaccurate terminology, impractical tactics, and risks that could affect search visibility, brand reputation, or regulatory compliance. Key Responsibilities * Review AI-generated SEO and digital marketing outputs for technical accuracy, strategic relevance, clarity, and prompt compliance. * Create detailed training prompts based on realistic search optimization and marketing scenarios. * Develop gold-standard SEO strategies, content briefs, analyses, and optimization recommendations. * Evaluate keyword research for relevance, intent alignment, difficulty, commercial value, and topical coverage. * Assess whether keywords are mapped appropriately to landing pages, category pages, articles, and other content formats. * Review search intent classification across informational, commercial, transactional, and navigational queries. * Analyze information architecture, site structure, navigation, taxonomy, and content hierarchy. * Evaluate internal linking strategies for relevance, crawlability, authority distribution, and user experience. * Review title tags, meta descriptions, headings, body content, image text, and on-page optimization recommendations. * Assess SEO content for originality, usefulness, topical depth, brand fit, readability, and natural keyword usage. * Review content briefs for audience definition, target queries, page purpose, competitive context, structure, and conversion goals. * Examine technical SEO recommendations involving crawling, indexation, robots directives, canonical tags, redirects, and XML sitemaps. * Evaluate basic Core Web Vitals, mobile usability, structured data, schema, and site performance recommendations. * Identify incorrect technical assumptions, risky implementation advice, and recommendations that could damage indexation. * Assess SERP analyses for realistic interpretation of competitors, result types, content formats, and user expectations. * Review landing pages and SEO articles for clarity, persuasion, tone consistency, and conversion effectiveness. * Evaluate GA4 and Google Search Console interpretations for accuracy and practical usefulness. * Assess dashboards, measurement frameworks, experiments, and attribution models for methodological quality. * Identify misleading conclusions caused by incomplete data, attribution limitations, seasonality, or correlation errors. * Compare and rank multiple AI responses based on correctness, strategic fit, clarity, and practical applicability. * Fact-check claims when necessary and flag hallucinated data, unsupported statistics, or exaggerated marketing promises. * Review outputs for policy concerns, compliance risks, bias, unsafe recommendations, and brand-sensitive claims. * Provide detailed written feedback explaining the weakness and the required improvement. * Document recurring model errors and recommend improvements to prompts, rubrics, and review processes. * Maintain consistent quality while working across industries, websites, audience segments, and business models. Ideal Profile * Bachelor 's degree or higher in Marketing, Communications, Business, Journalism, or a related discipline. * Equivalent professional experience may be considered. * Minimum 5 years of professional experience in SEO, digital marketing, content strategy, performance marketing, or related work. * Experience gained in-house, through an agency, or within a consulting environment. * Strong command of keyword research, intent mapping, SERP analysis, information architecture, internal linking, and content briefs. * Practical understanding of on-page SEO, content optimization, and search-focused landing pages. * Working knowledge of technical SEO, including crawling, indexation, canonicalization, redirects, sitemaps, schema, and Core Web Vitals. * Experience using Google Analytics 4, Google Search Console, SEO platforms, dashboards, and reporting systems. * Strong understanding of attribution limitations, experiment design, and measurement caveats. * Ability to evaluate SEO and marketing strategies for commercial relevance and implementation feasibility. * Strong content judgment across structure, clarity, persuasion, brand voice, and audience targeting. * Minimum C1 English proficiency with excellent written communication skills. * Exceptional attention to detail when identifying weak reasoning, factual errors, overclaims, and risky recommendations. * Ability to produce precise feedback and gold-standard rewrites with clear rationale. * Experience working independently within an hourly, remote contractor workflow. * Reliable delivery across deadlines, changing instructions, and distributed time zones. * Previous experience with AI data training, content annotation, editorial QA, content operations, or performance marketing review is strongly preferred. Skills Set * Search engine optimization * Digital marketing * Keyword research * Search intent mapping * SERP analysis * Information architecture * Internal linking * Content strategy * SEO content briefs * On-page SEO * Technical SEO * Crawl analysis * Indexation review * Canonicalization * Redirect strategy * XML sitemaps * Structured data * Schema * Core Web Vitals * Landing page optimization * SEO copy review * Content quality assurance * Google Analytics 4 * Google Search Console * Marketing dashboards * Attribution analysis * Experiment design * Performance measurement * Conversion optimization * Brand voice review * Claims and compliance review * Prompt development * AI response evaluation * Model output ranking * Gold-standard content creation * Written feedback * Remote collaboration Why Join Us This opportunity allows experienced SEO and digital marketing professionals to apply their expertise within the expanding artificial intelligence sector. The work directly influences how AI systems interpret search intent, recommend optimization strategies, analyze website performance, create marketing content, and explain growth decisions. Qualified experts will join a flexible remote network and receive early consideration for relevant future assignments. The role also provides exposure to advanced AI evaluation workflows, international technology projects, varied business scenarios, and quality frameworks used to improve next-generation language models. About the Company YO IT Consulting connects SEO specialists, digital marketers, and subject-matter experts with remote AI training and evaluation projects. Operating from Dubai, United Arab Emirates, the company recruits professionals worldwide whose practical knowledge helps improve the accuracy, strategic reasoning, marketing judgment, and reliability of modern artificial intelligence systems.