Senior Strategy and Insights Analyst
Rithum LinkedIn Board
| Company | Rithum LinkedIn Board |
| Category | Consulting & Strategy |
| Location | United Kingdom - Remote |
| Remote | Remote |
| Employment | Not stated |
| Level | Senior |
| Salary | Not stated by the employer |
| Posted | 11 Jun 2026 |
| Last verified | 12 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
Rithum™ is the world’s most trusted commerce network, accelerating how brands, suppliers, and retailers work together to deliver seamless e-commerce experiences. We provide an unmatched platform for brands and retailers, enabling them to accelerate growth, optimise operations across channels, scale product offerings and enhance margins.
Today, more than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Using our commerce, marketing, and delivery solutions, our customers create optimised consumer shopping journeys from beginning to end.
Overview
As an AI-first organization, Rithum expects employees across all roles to leverage AI and technology to improve efficiency, streamline workflows, and create scalable ways of working.
As a Senior Strategy and Insights Analyst, you own the commercial intelligence that powers how our Sales organisation targets, prioritises, and wins. You are the analytical engine behind our Ideal Client Profile, our account and contact strategy, and our understanding of what separates the clients we win from the ones we lose. You translate market, account, and buying committee signals into clear recommendations that shape where AEs spend their time and how Marketing and Sales build pipeline.
As a member of the Sales Strategy & GTM team within Global Revenue Operations, you partner closely with Sales leadership, Marketing, and Enablement to refine ICP, design account prioritisation frameworks, and govern our enrichment and data strategy. You bring rigour to questions that today are answered by intuition: who should we be selling to, who should we be talking to inside those accounts, and why are we winning or losing? Your work translates directly into sharper targeting, higher conversion, and a more disciplined commercial motion.
Responsibilities
ICP Definition & Refinement
Own the ongoing definition, validation, and refresh of the Ideal Client Profile across new business and expansion motions
Build and maintain account-level scoring models combining firmographic, technographic, behavioural, and intent signals
Refresh ICP on a defined cadence as market dynamics, win/loss patterns, and product mix evolve
Account & Contact Strategy
Design account tiering and prioritisation frameworks to concentrate AE effort on the highest-propensity opportunities
Conduct whitespace, TAM/SAM, and segment penetration analysis globally to surface under-served opportunities
Provide analytical inputs into territory design, named-account selection, and annual planning
Build target-list recommendations in partnership with sales leadership and Marketing
Map buying committees on won and lost deals to identify which personas drive successful outcomes
Analyse persona coverage across target accounts; surface contact gaps for Account Executive action
Define the personas, titles, and seniority profiles that correlate with deal velocity and win rate
Align Sales and Marketing outreach motions with proven buying committee patterns
Data Enrichment Strategy & Governance
Define account and contact data quality standards in Salesforce,
Evaluate, recommend, and manage the enrichment vendor strategy (e.g. ZoomInfo, Lusha)
Design the enrichment logic: what data we acquire, on which accounts, at which trigger points
Market & Segment Intelligence
Track market trends, competitor moves, and external signals relevant to ICP and segment strategy
Provide intelligence inputs into annual planning, QBR preparation, and board-level narratives
Identify emerging segments, verticals, or geos that warrant strategic investment focus
Cross-functional Partnership
Operate as the strategic thought partner to Sales leadership on targeting, prioritisation, and segment strategy
Partner with Marketing on ICP-aligned campaigns, ABM, and persona-led positioning
Work w