Job Opportunities API

Who we are: Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com   For more information visit  bursonglobal.com and follow us on LinkedIn and  Instagram . More about the role: We are looking for an experienced Associate Director level Social & Content lead to work in the Brand division of our Brand, Sport and Entertainment team. This pivotal role will lead the social and content strategy for a major European fashion brand, driving impactful style narratives and engagement across social. We seek someone with a creative, culture first mindset who is passionate about evolving social platforms and content formats.   You will have the ability to flex to lead on influencer work streams as well as social, collaborate with PR specialists, partner with clients, with focus channels of Instagram, TikTok, and YouTube.  What you'll do: Architect and lead culture led social media and content strategies, ensuring direct alignment with clients’ unique value propositions, brand objectives, and diverse target audience aspirations.  Drive the ideation, planning, and oversight of platform-native social content, collaborating closely with our Studio team on visual direction, templates, and dynamic asset development for key channels.  Lead the execution of social & content strategy as well as elements of influencer execution, developing cohesive campaigns that amplify brand messages and resonate culturally through earned media and authentic partnerships.  Build, mentor, and manage a team of social managers and content creators, fostering their growth, ensuring excellence in content execution, and cultivating a pipeline of fresh, trend-savvy talent.  Serve as a senior strategic advisor to clients, translating complex brand challenges into actionable social narratives and guiding them through the evolving digital and social trends relevant to their diverse consumer bases.  Transform performance data and market intelligence into compelling insights and actionable strategic recommendations, proactively identifying opportunities for innovative pivots and optimisations based on evolving audience behaviours and fashion trends.  Continuously monitor and interpret emerging social media trends, platform evolutions (especially on TikTok and Instagram), and shifts in diverse audience behaviours, applying this knowledge to anticipate client needs and identify competitive advantages.  Oversee strategic content calendars and asset management, providing senior-level guidance on content briefs, copy development, and asset recommendations to maintain brand consistency and operational efficiency across multiple regions.  Experience that contributes to success: 8+ years of progressive experience in social media and content strategy, with a significant portion gained within a leading agency or an i