Senior Social Media Manager
freesoul
| Company | freesoul |
| Category | Marketing |
| Location | — |
| Remote | — |
| Employment | Not stated |
| Level | Manager |
| Salary | Not stated by the employer |
| Posted | 16 Jul 2026 |
| Last verified | 9 Aug 2026 |
| Source | Employer ATS (teamtailor) |
Description
We’re Free Soul - wellbeing for her, however she defines it. Because no two experiences are ever the same, and her path deserves to be as individual as she is. We shine a light on the unfiltered reality of being well - not the industry-standard version, but the honest, everyday pursuit of what makes her feel good. How do we do it? By creating expertly formulated products with clinically tested ingredients that support every woman’s unique needs. Working at Free Soul is more than just a job - it’s a purpose. We’re a mission-led team where everyone genuinely cares about the impact we’re making. We lead with ownership - taking responsibility for our work, our ideas, and the energy we bring. We act with accountability and intent, treating decisions as if our name were on the door, we are trusted to run with bold ideas and see them through. We show up with respect and kindness - to our teammates, our community, and ourselves. We communicate clearly and fairly, listen with intent, celebrate difference and challenge in the right way, creating a space where everyone feels seen, valued and supported. We’re driven by a growth mindset – staying curious, open to feedback, and committed to learning. We ask why, embrace thoughtful risk-taking, learn quickly from what doesn’t work and keep improving as individuals, as a team and as a brand. We have fun (& take our shoes off) - taking our work seriously, not ourselves. We bring our authentic selves to work, keep things light and human, and believe the best ideas come when people feel comfortable, creative and connected. We own the women’s nutrition space by doing things differently - liberating, not restricting. We celebrate every side of her - the quirks, the flaws, the fierce and the tender. Our brand reflects her real, raw journey and gives her the freedom to show up exactly as she is. That’s what makes Free Soul a truly special place to work. What you’ll be doing This is a senior position at the centre of everything we do on socials. You'll own Free Soul's social media strategy across all platforms (initially focused on Instagram and Tik Tok) - leading a team, shaping the editorial direction, and being directly accountable for driving our growth across social channels, by driving engaging, sharable content and obsessing over the results. You'll connect the dots between content, community, and commercial growth. Your work won't just look good - it'll move the business. Own and evolve the end-to-end owned social media strategy across Instagram and TikTok (which may grow into further channels in the future) Lead and develop a small social team to be the experts of their channels and in community management: setting executional standards, managing workflows, optimising performance and creating an environment where creative and commercial thinking coexist Define channel strategy and content frameworks that ladder up to brand and revenue goals Be the analytical heartbeat of the team - owning performance reporting, identifying what's working and what's not, and translating data into clear direction Connect social performance directly to brand outcomes: awareness and reach, equity, and driving top of funnel traffic to freesoul.com Collaborate within the wider marketing team across paid media, creators and influencers, creative, partnerships, and retention to build and amplify great ideas across channels and double down when things are working Drive content ideation and set the creative vision – across always on content, to reactive opportunities and brand campaigns Lead community strategy: scale our audience and bring Free Soul to them in a highly relevant and distinctive way around cultural moments, seasonal events, etc. Stay ahead of platform and cultural trends, and find our unique take on them bringing strategic recommendations to the table - as well as reactive ideas Work w