Job Opportunities API

OUR PURPOSE AT PLANCRAFT Building the backbone of European trades – together, with modern software and smart AI solutions. We don’t just develop software – we’re on a mission to give tradespeople and contractors more room to focus on what matters. We do this by providing a practical SaaS solution that works the way they do: fast, efficient, and without unnecessary administrative overhead. Supported by smart AI features exactly where they make a real difference in everyday work. Backed by Tier 1 investors from Europe and the US such as Headline and Creandum, and with more than 30,000 craftspeople as our customer base, we are scaling across Europe to turn individual, scattered businesses into connected and successful communities. We believe in zero admin, not zero personality – and we build every feature with the people wearing safety boots in mind, not suits. We’re excited to shape the future together as a team, staying grounded in our mission to empower the builders and makers of tomorrow. YOUR MISSION AT PLANCRAFT As a Senior SEO/GEO Manager (f/m/d), you drive plancraft's long-term organic growth by building industry-leading SEO and GEO capabilities that maximize our visibility across both traditional search engines and AI-powered discovery platforms. You develop scalable strategies, own technical excellence, and continuously experiment with new approaches to help more tradespeople discover plancraft across every stage of their buying journey. YOUR RESPONSIBILITIES - Own and execute plancraft's global SEO and GEO strategy, driving sustainable organic growth across traditional search engines and AI search platforms such as ChatGPT, Gemini, Claude, Perplexity and Copilot. - Lead the technical SEO roadmap by identifying optimisation opportunities, conducting audits and partnering with the Website Manager to improve crawlability, indexation, structured data, Core Web Vitals and overall search performance. - Develop and execute a scalable content strategy, including keyword research, topic clustering, search intent analysis and content optimisation to strengthen plancraft's topical authority. - Define and implement international SEO strategies together with Country Managers to maximise organic growth across local markets. - Measure, analyse and continuously improve SEO and GEO performance through clear KPIs, dashboards and ongoing experimentation. - Partner closely with Product, Product Marketing, Brand & Content, Website and Performance Marketing teams to embed SEO and GEO best practices across the organisation. - Act as plancraft's subject matter expert for SEO, GEO and AI search, proactively identifying new opportunities and translating industry developments into measurable business impact. Must-haves: - 5+ years of hands-on SEO experience with strong expertise in technical SEO, international SEO, content strategy and on-page optimization, ideally within B2B SaaS - Hands-on experience optimizing visibility across AI-powered search platforms and Generative Engine Optimization (GEO) - Advanced experience with tools such as Google Search Console, Google Analytics 4, Semrush and Screaming Frog - Strong analytical mindset with the ability to translate data into measurable business impact. - Experience developing SEO-driven content strategies based on keyword research, topic clustering and search intent - Excellent stakeholder management and communication skills across cross-functional teams. - Strong ownership mentality and a passion for experimentation, continuous learning and optimization - Strong communication skills in English and German (C1/C2 level)   Nice-to-haves: - Experience in a high-growth B2B SaaS environment. - Experience with GEO monitoring platforms such as Profound or similar tools. - Experience with programmatic SEO, semantic SEO or automation using Python, SQL or APIs. - Familiarity with Webflow CMS and modern website architectures. - Experience usin