Senior Sales Executive
Beckers Group
| Company | Beckers Group |
| Category | Sales |
| Location | Shah Alam |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Senior |
| Salary | Not stated by the employer |
| Posted | 16 Jul 2026 |
| Last verified | 7 Aug 2026 |
| Source | Employer ATS (smartrecruiters) |
Description
Beckers is the number one supplier of coil coatings and a leading supplier of industrial paints worldwide. The company is a true pioneer in providing unique, high-performance coating solutions that improve customer competitiveness while protecting people and planet. With expertise based on its 150-year history, Beckers today is a global company with 1,800 employees in 23 locations in 17 countries, providing products and custom-made solutions to customers in 60 countries around the world. Beckers is owned by Lindéngruppen, a Swedish family business with a focus on the long-term development of industrial companies. Beckers’ corporate headquarters are in Berlin, Germany.
• Support and implement comprehensive sales strategies and action plans for the ASEAN region to drive sustainable growth and market expansion.
• Support customer relationship management and provide strategic sales guidance to key accounts, ensuring exceptional customer satisfaction and retention.
• Oversee coordination of major customer projects in alignment with company strategy and organisational direction.
• Analyse customer needs, market trends and competitive landscape to identify opportunities and provide strategic input for new product development initiatives.
• Establish and maintain robust account management processes and customised customer action plans to maximise revenue potential.
• Lead cross-functional collaboration with internal teams to ensure customer requirements, delivery timelines and quality standards are consistently met and exceeded.
• Manage customer product complaints and quality issues, ensuring swift resolution in accordance with company procedures and maintaining customer confidence.
• Bachelor's Degree or Master's Degree in Business, Engineering, Technical Studies, or a related discipline. Equivalent qualifications or several years of relevant experience in the industrial coatings sector will also be considered.
• Several years of proven experience in B2B sales and key account management, preferably within the coatings industry.
• Proficient in English, both written and spoken. Proficiency in additional languages would be an advantage
• Excellent interpersonal, verbal communication, and stakeholder management skills with the ability to build effective relationships across all organisational levels.
• Able to work independently and perform effectively under pressure, managing competing priorities and tight deadlines with confidence.
• Willingness to travel frequently (approximately 60% of working time) within the ASEAN region.