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The Role   The Senior Retail Planner will own the financial, inventory, and allocation strategy for Green Thumb’s non-cannabis and ancillary smokeable category, spanning lighters, glassware, papers, vapes, accessories, apparel, and more. This role is accountable for delivering sales, margin, and inventory productivity targets across all stores and channels. This individual will also be responsible for executing replenishment and collaborating to identify, devise, and execute plans for end-of-life product.  Functioning as the Buyer’s strategic copilot, the Senior Retail Planner brings a data-driven perspective to every assortment, vendor, and product lifecycle decision. This position owns store-level allocation, ensuring the right product flows to the right locations based on demand signals, store profiles, and customer behavior, and supports upfront bulk projections for high-velocity items.  Our ideal candidate lives in New Jersey or New York and is able to travel to NJ at least 1x a quarter Responsibilities   Financial Planning & Category Strategy  Build and own annual, seasonal, and monthly financial plans for the non-cannabis and ancillary category.  Develop sales, margin, receipt, and inventory forecasts using trend analysis and predictive modeling.  Develop open-to-buy (OTB) and ensure alignment with company financial targets and merchandising strategy.  Drive category profitability through mix optimization, pricing strategy, and proactive markdown planning.  Lead weekly business reviews, delivering clear and actionable insights and recommendations to cross-functional stakeholders.  Strategic Partnership with Buying  The Senior Retail Planner is the Buyer’s financial conscience, ensuring that every assortment decision is grounded in data, aligned with business targets, and positioned to serve the customer.  Provide data-driven insights to guide assortment strategy, SKU introductions, and exits.  Collaborate on assortment reviews to identify category gaps, white space opportunities, and emerging trends.  Influence vendor negotiations by providing volume forecasts, sell-through expectations, and margin targets.  Align on product lifecycle strategy, including launch quantities, replenishment cadence, and end-of-life planning.  Ensure the assortment reflects regional demand, store clustering, and customer demographics.  Allocation & Replenishment  Develop and manage allocation strategies for new items, core assortment, and promotional programs.  Build A/B/C store tiering models based on sales velocity, customer demographics, and store format.  Maintain replenishment logic to support high in-stock rates without over-inventorying locations.  Monitor store-level sell-through and adjust allocations dynamically in response to business performance.  Identify underperforming stores and recommend corrective actions, including inventory rebalancing and SKU rationalization.  Partner with retail operations to develop, refine, and implement inventory management processes as needed.  Inventory Management & Productivity  Maintain optimal inventory levels across distribution centers and store locations.  Monitor aged inventory, slow-moving SKUs, and at-risk items; recommend markdowns or reallocation strategies to the Buyer.  Proactively develop inventory health scorecards and action plans to mitigate risk and protect margin.  Reporting, Analytics & Insights  Conduct post-mortems on promotions, product launches, and seasonal programs, translating learnings into forward-looking recommendations.  Translate complex data into clear, actionable insights for leadership and cross-functional teams.  Partner with the Buyer in weekly performance meetings to surface opportunities