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The Senior Regional Account Manager/Head of Sales will be responsible for leading and accelerating FitFlop’s commercial performance across Mainland China, Hong Kong and Taiwan. Working closely with regional distributors and internal cross-functional teams, this role will own sales planning, distributor management, channel expansion, and go-to-market execution to drive sustainable growth while protecting and enhancing the FitFlop brand. The position requires a strategic and commercially driven leader with deep knowledge of the Greater China retail landscape, strong distributor management experience, and the ability to translate market insights into actionable business plans. The Responsibilities: Commercial Planning & Strategy Develop and deliver Fiscal Year sales budgets and forecasts for each distributor, working closely with the Sales Director to ensure accurate demand planning and healthy inventory turnover across Greater China. Own Fiscal Year sales targets by managing distributor performance across Mainland China, Hong Kong, and Taiwan, setting clear goals linked to strategic priorities while defining the 3-year commercial roadmap for the region. Lead the go-to-market strategy for the Greater China business kick-off, overseeing product assortment planning, in-store merchandising, and digital marketing integration for both online and offline channels. Distributor & Channel Management Take full ownership of distributor commercial agreements, including margin structures, rebate programs, and payment terms. Lead all renewal negotiations to protect the company's long-term commercial interests. Establish and track robust KPIs beyond sell-in (e.g., sell-out velocity, inventory health, MOH, retail sell-through rates) to ensure supply chain health and prevent channel stuffing. Provide clear direction to distributors on assortment placement expectations, tracking execution at destination doors and monitoring in-store performance and sell-through. Drive channel expansion by identifying white spaces in each market, working with distributors to open FitFlop retail stores and Shop-in-Shops (SIS), while rejuvenating existing doors. Review all store opening plans, franchise applications, and P&L justifications before channeling for approval. Lead quarterly business reviews with each sole distributor to assess sales results, sell-through, inventory health, and marketing effectiveness—addressing gaps and realigning priorities for the quarter ahead. Provide expertise and direction to distributors on selling tools and relevant materials to enable a successful seasonal sell-in, elevating their execution to brand standards. Cross-Functional Collaboration & Market Intelligence Work cross-functionally with Marketing, Merchandising, and Customer Service teams to ensure alignment on distribution and commercial priorities, ensuring seasonal readiness at key game plan checkpoints. Monitor competitor activity, market trends, and pricing across the region through regular store visits—tracking sell-through, deflection risks, and marketing effectiveness. Translate findings into actionable insights for the leadership team, ensuring the Greater China market perspective is represented in global strategy discussions. Monitor marketing activity to safeguard brand equity and development, providing local market insights to shape regional product and marketing strategies. The Person: You will have a wealth of experience in regional account management and sales roles with international brands; footwear experience is highly preferred. Proven track record in managing key accounts, distributors and retailers directly across Greater China to drive regional growth and market development. Deep understanding of China’s retail landscape (both online and offline) is a must. Must have the ability to work under constant deadline pressure and manage mult