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Senior Product Marketing Manager

Plenful
CompanyPlenful
CategoryMarketing
LocationRemote
RemoteRemote
EmploymentNot stated
LevelManager
SalaryNot stated by the employer
Posted23 Jul 2026
Last verified9 Aug 2026
SourceEmployer ATS (ashby)
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Description
ABOUT PLENFUL Plenful is on a mission to transform healthcare operations from the inside out. Fresh off our $50M Series B and backed by Notable Capital, Bessemer Venture Partners, TQ Ventures, Susa/Kivu Ventures, and other leading investors, we’re building the category-defining AI workflow automation platform that healthcare teams rely on to operate smarter, faster, and more efficiently. Our technology empowers healthcare operators across hospital and health systems, pharmacies and payors to eliminate manual work, reduce administrative burden, and improve compliance, all while unlocking critical revenue to fund programs for their in-need patient populations. Built by healthcare operators for healthcare operators, Plenful is driven by a deep understanding of the challenges facing today’s care teams. We’re passionate about equipping healthcare workers with world-class tools that deliver real, measurable impact, and we’re proud to serve 90+ leading health systems across the country. If you’re excited to help shape the future of healthcare, we’d love to meet you. Apply now to join our growing team. ABOUT THE ROLE Plenful is transforming healthcare's neglected back office into an era of AI-powered speed and precision. Our 340B Audit & Optimization suite is already creating measurable impact for 95+ enterprise customers, and we're hiring a Senior Product Marketing Manager to own the release of future solution modules and scale the stories we tell about them. This role is equal parts storyteller, strategist, and operator. You'll create content that fuels our sales, customer success, and demand gen engines, while partnering cross-functionally to help our team and our customers understand the real-world value of our 340B solutions. This role reports to our Head of Marketing and is an owner from day one, with real room to grow as we scale the product marketing function. This role is hybrid if located in San Francisco. Otherwise, we are open to a remote hire based in Pacific or Mountain time zones. WHAT YOU’LL DO - Own product messaging and positioning for Plenful's 340B suite, so Sales, CS, and BDRs always have accurate, resonant messaging for pharmacy directors, compliance officers, and health system operations leaders. - Lead 340B-focused content across the full buyer journey: sales decks, battlecards, one-pagers, case studies, blog posts, whitepapers, and objection-handling guides. - Drive sales enablement for the 340B solution — build training materials, run regular sales trainings, and keep a current, accessible library of GTM assets. - Own customer marketing for 340B — source proof points from CS, build case studies, and produce expansion-focused content that deepens adoption and supports retention. - Support partner marketing alongside the Head of Marketing — contribute co-branded content, partner-facing collateral, and joint GTM materials for our strategic 340B partnerships. - Support product launch communications for 340B feature releases, from internal rollouts and sales training to external content and customer comms. - Partner with BDRs and the ABM Manager on persona-specific messaging and outreach sequences for 340B buyers. - Co-own 340B-themed webinar content and narratives with the Head of Marketing, crafting programming that drives awareness and pipeline. YOU MAY BE A FIT IF - You've spent 4–6 years in B2B marketing, with a focus on product marketing and/or content marketing. - You write high-impact product content with a strong sense of clarity, voice, and buyer empathy — content meant for humans, not algorithms. - You use Claude (or similar AI tools) as part of how you work, and can point to projects where AI sharpened your PMM output or surfaced sales and market insight. - You've supported a sales-led growth motion and partnered closely with GTM teams on training, enablement, and storytelling. - You pick up new industries, buyer personas, and technical