Senior Product Lead (New car advertising products)
Autotrader
| Company | Autotrader |
| Category | Product |
| Location | Manchester |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Lead |
| Salary | Not stated by the employer |
| Posted | 28 Jul 2026 |
| Last verified | 8 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
About A ut otrader
You’ve probably heard of Autotrader, but do you know what we’re all about?
We're the most trusted, most visited automotive marketplace in the UK. A heritage brand and a tech innovator. We bring together vehicle buyers and sellers to give them real choices. Cars may be what we're best known for but we’re also the place for pretty much everything else on wheels, from e-bikes to caravans.
In the automotive world, change is a constant, that’s why we take our job of untangling the complex car-buying journey very seriously. At our core, we’re all about people. We go our own way while embracing diversity and celebrating our differences. We dedicate ourselves to the idea that we work better together.
Autotrader is a beautiful, surprising and vibrant place to work. We might not be for everyone, but we could be perfect for you.
About the Role
Autotrader’s marketplace helps thousands of sellers advertise, promote, and sell stock to the largest car-buying audience in the UK, while supporting millions of buyers to find and buy their next car safely. It is an area that is evolving rapidly and increasingly being shaped by AI, as consumers search in new ways and as we integrate Autotrader Intelligence into the core of our user experience. It is the engine that drives the commercial performance of our business, delivering £500m+ in revenue through advertising, transactional, and data products.
A two-sided marketplace naturally creates a healthy, dynamic tension between buyer and seller priorities. Navigating this complexity and striking the optimal balance is a central requirement of this role, including:
Delivering a market-leading experience for car buyers.
Ensuring advertising products deliver clear value and return on investment for sellers.
Maximising commercial opportunities for Autotrader with careful consideration for both buyers and sellers.
As a Senior Product Lead in New Car Advertising Products within our Marketplace community, you will own the advertising products we offer to our partners (new car manufacturers, like Ford, Tesla and BYD). This is an area of strategic importance for Autotrader as we diversify our revenue outside of our core used car business, and the opportunity is growing with more new brands looking to enter the UK (mostly from China).
Examples of products that sit in within New Car Advertising Products:
Lead generation products that deliver high-intent buyers to manufacturers.
Awareness raising products that support integrated campaigns (i.e. new model launch).
Stock based products that allow brands and retailers to advertise physical new car inventory.
What you’ll Do
Lead the strategic planning process for your product domain, setting a clear direction, coherent vision, and outcome-driven roadmap. Communicate this effectively across business stakeholders.
Use quantitative data, qualitative user research, and your product intuition to make high-impact prioritisation calls.
Work collaboratively with cross-functional engineering, UX, data science, and commercial teams to iteratively deliver value.
Navigate complex cross-functional relationships, creating aligning across teams and ensuring smooth go to market delivery.
Role-model product excellence, mentoring more junior Product Leads and Product Analysts, and contributing to the wider Product & Technology (P&T) community at Autotrader.
What we’re looking for
Strong experience leading product strategy and execution in a scaled digital marketplace, e-c