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Senior Product Designer Location: NYC, in-person only (non-negotiable) Experience: Minimum 3 years leading product design Compensation: $100k–$120k base + aggressive token and equity grants Role You will own design across product and brand for the Genius ecosystem. Tradegenius is building a next-generation crypto terminal and exchange, with the deepest network coverage of any terminal, and the most liquid backers in the industry (ask for details). Design is not decorative here: it is the conversion engine, the retention loop, and the brand differentiator. Your mandate is to architect the Genius brand and product experience around two guiding principles: • Delight — frictionless, elegant user journeys that surprise and satisfy. • Dopamine — behavioral design that rewards engagement, drives repetition, and sustains community stickiness. Archetypical Users • Discretionary traders, large whales, sophisticated actors, and those with high risk tolerance. • Audience is crypto-native, but tolerance for poor UX should not be mistaken for acceptance. The design goal is to set a new standard: crypto-native speed and power with consumer-grade usability and polish. Responsibilities • Establish and enforce the Genius design system across all surfaces (terminal, onboarding flows, rewards, referrals, mobile). • Translate abstract trading infra into human-intuitive interactions; make complex financial actions legible and addictive. • Partner with product and engineering to ship UI/UX that converts, retains, and scales globally. • Lead visual identity, brand language, and marketing design with coherence across web, social, and community touchpoints. • Implement feedback loops: design experiments, measure dopamine hits, double down on what works. Requirements • Track record of building and shipping consumer-grade products, ideally in fintech, crypto, or high-stakes systems. • Proficiency in design systems, motion, and interaction—beyond static screens. • Behavioral psychology literacy: able to design for dopamine without losing trust. • Obsession with detail: typography, micro-interactions, and delight moments. • Strong cross-functional communication; can defend design decisions to engineers and investors alike. • Bias to action, ownership, comfort with ambiguity. • Speed, speed, speed, speed Why Genius • Impact: We’re building the final crypto interface for DeFi. Our goal is to eat crypto. You get to determine what that looks and feels like. • Upside: Aggressive token and equity grants aligned with growth.