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The Senior Manager PR, Elgato is responsible for building and executing Elgato’s earned media strategy across North America, Australia & New Zealand while setting the global PR framework, messaging architecture and launch playbooks. This role will be instrumental in converting accelerating consumer demand for Stream Deck and other Elgato product categories into sustained media coverage, AI search visibility, and retail partner amplification. This person will own the full PR lifecycle from strategy across both consumer and B2B audiences, while leading a small team. They will actively leverage AI tools to accelerate content creation, media research, sentiment analysis, and competitive monitoring, working smarter and faster across every aspect of the role. A critical dimension of this role is cross-brand collaboration with Corsair Gaming and Fanatec teams to execute the “Stream Deck Everywhere” strategy.