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Senior Planning Manager (Strategy)

WPP Production
CompanyWPP Production
CategoryConsulting & Strategy
LocationMumbai
RemoteOn-site (inferred)
EmploymentNot stated
LevelManager
SalaryNot stated by the employer
Posted2 Jun 2026
Last verified5 Aug 2026
SourceEmployer ATS (greenhouse)
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Description
About WPP Production We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit  WPP.com . About WPP Production   We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world. WPP Production is part of WPP.     WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. For more information, visit wpp.com     A hybrid working model   We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.     What does Senior Planning Manager do at WPP Production?   The Senior Planning Manager at WPP Production is pivotal in shaping compelling brand narratives and effective communication strategies. You will be instrumental in applying core planning principles to uncover consumer insights, drive immersive brand experiences, and craft innovative content strategies. A key aspect of this role involves spearheading communications planning, ensuring all brand touchpoints resonate powerfully with target audiences. You will actively leverage AI and the WPP Open platform to analyse market trends, consumer behaviour, and competitive landscapes, translating complex data into actionable strategic insights. Furthermore, you will be at the forefront of building agentic planning workflows, optimizing processes through intelligent automation to enhance efficiency and creativity in our planning efforts, ultimately delivering superior strategic outputs for our clients. We are looking for someone with understanding of nuances of luxury and premium brand marketing & preferably experience within the alcohol/spirits category.     Key Responsibilities   Lead the development of comprehensive planning strategies for luxury and premium brands, with a focus on the alcohol/spirits sector, ensuring alignment with client objectives and market opportunities.   Conduct in-depth insight mining through qualitative and quantitative research, cultural immersion, and trend analysis to uncover deep consumer motivations and unmet needs.   Drive brand immersion initiatives, collaborating closely with creative and client teams to ensure a profound understanding of brand essence, values, a