Senior Performance Marketing Manager (f/d/m)
pinkinternetgmbh
| Company | pinkinternetgmbh |
| Category | Marketing |
| Location | — |
| Remote | — |
| Employment | Not stated |
| Level | Manager |
| Salary | Not stated by the employer |
| Posted | 20 Oct 2023 |
| Last verified | 12 Aug 2026 |
| Source | Employer ATS (teamtailor) |
Description
Join femtasy and scale the future of female pleasure. Own Paid Social strategy, drive data-powered growth, and unlock new audiences while empowering millions to feel good. femtasy is the first streaming platform for sensual audio stories & sexy sounds for women. We make women happy and inspire; simple as that. We stand for zest for life – female empowerment is in our DNA. Paid social is our single biggest growth engine. It's how most of our 1.8 million users first discovered femtasy. You'll own a medium to high 7-digit annual media budget, around 70% of it on Meta, and you'll be measured by blended ROAS and net-new revenue. What you'll do You own and evolve our paid growth strategy for DACH & FR – with a clear focus on Meta and a medium to high 7-digit annual media budget – including budget planning and forecasting. You own the health and performance impact of our tracking set-up (Pixel + CAPI, Enhanced Conversions, TikTok API): you diagnose issues, specify fixes with clear acceptance criteria, and partner with Data & Engineering to implement. You can run a structured technical investigation and handle day-to-day GTM work independently. You lead structured experimentation and continuous optimisation across the full user journey, improving our key KPIs through data-driven decisions. You translate performance insights into clear creative direction – testing angles and iteration priorities – and actively fuel a high-velocity creative learning loop with our in-house creative team. You explore and validate new paid growth opportunities to diversify beyond Meta, while proactively managing performance risk. You partner with BI to deepen analysis quality and refine reporting frameworks that connect platform performance to business impact. You act as a senior sparring partner and mentor for our other performance marketing manager – with a genuine perspective to grow into a lead role. What you bring – must-haves 5+ years in performance marketing with deep expertise in paid social, particularly Meta Experience with subscription business models A strong focus on sales campaigns, measured on revenue and ROAS You have personally managed monthly budgets of €700k+ – ideally €1M+ You joined a consumer brand during its growth phase and helped scale it – you know what changes on the way up Hands-on experience implementing or adapting CAPI/Pixel tracking set-ups You have addressed attribution and incrementality challenges in practice Deep technical and analytical understanding, and the communication skills to work tightly with tech, data and creative teams Proficiency in English Nice to have Experience in a regulated industry (health, finance, dating – you know how to grow where platforms set tight rules) First experience scaling TikTok and/or Google/YouTube alongside Meta You have drafted and scaled a multi-channel performance strategy You have automated campaign management or reporting German or Spanish This is NOT for you if… Your background is mostly agency-side You mainly ran upper funnel/brand campaigns Your budgets stayed in the low six figures You joined companies only after they have scaled You prefer working far away from tech and creative teams What we offer 💪 A highly attractive package that fairly mirrors what is expected from you and the impact you’ll have on femtasy. €60–85k gross per year, depending on experience. 🤝 An inspiring, highly performance oriented company culture built on freedom, collaboration, open feedback and ownership – plus the trust and resources to bring your ideas to life. Check out 'radical candor' if you want to learn more about how we work. 🔄 A Healthy approach to taking a break . 26 holidays + unlimited recharging time on top for when you really need a break. 📍