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Role: Senior Performance Creative Strategist Employment Type: Full-Time Location: 181 South Franklin Ave, Suite 203, Valley Stream, NY 11581 Schedule / Time Zone Expectations: 9 to 5 EST M-Th In Office and Fridays Remote Compensation Structure: $135,000–150,000 + Performance Bonus: Target bonus of approximately 20% of base salary, with flexibility based on candidate experience and performance structure About the Role The Senior Performance Creative Strategist is a key, cross-functional role responsible for ideating, executing, and optimizing data-driven creative campaigns across paid social channels. This individual combines a deep understanding of performance marketing, consumer psychology, and creative storytelling to continuously test, evaluate, and scale high-performing creative that drives measurable business results. Working closely with marketing, creative, and leadership teams, the strategist will own a creative roadmap while ensuring every campaign strengthens the brand's voice in a competitive market. Beyond developing high-performing creative, this role is responsible for building and managing the systems, workflows, and operating cadence that enable creative production and testing at scale. The ideal candidate is equally creative and data-driven, with the ability to evaluate ad account performance, identify why individual creatives succeed or fail, and translate those insights into compelling hooks, production-ready briefs, and new testing strategies. Success in this role requires a passion for experimentation, a systems-oriented mindset, and the ability to continuously improve both creative performance and the systems that power high-volume ad production. Essential Functions - Lead end-to-end creative strategy and development for paid social campaigns, from research and ideation through briefing, production, launch, testing, and optimization. - Analyze Meta ad-account and creative performance to identify why ads, hooks, angles, and formats succeed or fail, and translate those insights into production-ready creative concepts, briefs, and testing strategies. - Build, manage, and continuously improve scalable ad-operations systems, workflows, templates, and operating cadences that enable high-volume creative production and testing. - Develop compelling, scroll-stopping, production-ready creative briefs, hooks, messaging, scripts, concepts, and creative direction for UGC creators, designers, editors, and video/static advertising, ensuring a consistent pipeline of new assets. - Leverage AI tools to accelerate creative research, ideation, briefing, variation development, and production workflows while maintaining creative quality and brand standards. - Collaborate with designers, editors, media buyers, UGC creators, agencies, and internal stakeholders to ensure creative excellence, brand consistency, and successful campaign execution. - Apply consumer insights, market trends, and performance data to continuously test, optimize, and scale high-performing creative that maximizes return on ad spend. - Manage the creative workflow within Monday.com http://Monday.com or similar project management tools, ensuring timely delivery and effective execution across the creative team. - Prioritize Meta as the primary paid social channel while supporting creative initiatives across platforms such as TikTok and AppLovin. - Document creative learnings, testing results, and best practices to build repeatable frameworks that improve future campaign performance. Primary Responsibilities - Develop and manage a continuous creative-testing pipeline, with Meta as the primary channel and support for TikTok, AppLovin, and other emerging platforms as needed. - Own the creative strategy roadmap by developing innovative messaging, visuals, hooks, storytelling, and testing concepts informed by campaign performance and consumer insights. - Partner with designers, copywriters, media buyers, and external crea