Job Opportunities API

The Public Ledger of Openings

← Back to the ledger

Senior NPD Manager (Wet products)

SURI
CompanySURI
CategoryProduct
LocationLondon
RemoteOn-site (inferred)
EmploymentFull-time
LevelSenior
SalaryNot stated by the employer
Posted2 Jul 2026
Last verified12 Aug 2026
SourceEmployer ATS (workable)
Applications are handled by the employer, not by us.Apply on the employer's site →
Description
Hello, we’re SURI. We're on a mission to radically transform oral care with beautiful everyday essentials designed for life. Championing high performance and future-focussed design, our award-winning sonic toothbrush transforms an uninspiring chore into an enjoyable daily ritual. We seek to continually push the boundaries of what is possible and invite honest conversation on our collective journey. Since launching our sonic toothbrush in 2022, we’ve delighted over 500k customers across the UK, Europe and US. In doing so, SURI has risen to become the highest-rated electric toothbrush on Trustpilot, while achieving B-Corp certification and securing listings in major US and UK retailers. As well as garnering widespread media attention, SURI has also picked up numerous prestigious industry awards including The Grocer Startup of the Year, Red Dot Design Award, and the Marie Claire Sustainability Award. We have a close-knit team of experts with strong attention to detail and willingness to think differently. We’re now looking for someone to bolster our Innovation team and support the efficient, effective and on time delivery of a pipeline of exciting innovations to market.  The Role The Senior NPD Manager will be an integral part of the SURI Innovation team, whilst partnering closely with Supply Chain & Operations to ensure that we have the right processes, structure, vendors and resources available to deliver global launches OTIF at the right cost, right quality and in line with our sustainability commitments.  If this excites you and you are keen to shape SURI with us, we’d be thrilled to hear from you! Responsibilities: 70% - Lead the Development and Delivery of the Innovation Pipeline Own the end-to-end development and delivery of SURI's innovation pipeline across wet products, consumables and selected commercial innovation initiatives within the existing hardware portfolio. Lead the development of SURI's wet and consumable product portfolio including toothpaste and future adjacent categories. Translate innovation opportunities into compelling product concepts, propositions and launch plans. Lead projects from concept through development, testing, validation and launch, ensuring products are delivered on time, to budget and to SURI's quality and sustainability standards. Work closely with formulators, manufacturers, packaging suppliers and technical partners to develop best-in-class products and consumer experiences. Challenge suppliers and development partners to bring forward new technologies, ingredients, formats and manufacturing capabilities that create meaningful differentiation. Lead consumer testing programmes and utilise qualitative and quantitative insights to shape product decisions. Build robust business cases and commercial assessments for innovation opportunities, balancing consumer desirability, technical feasibility and financial viability. Lead selected commercial innovation initiatives across the existing SURI hardware portfolio, including limited editions, colourways, artist and brand collaborations, gifting propositions, exclusive retailer launches and seasonal activations. Develop and evaluate partnership opportunities that can accelerate awareness, customer acquisition or category expansion, working closely with Brand, Commercial and Growth teams. Identify opportunities to increase customer lifetime value through new bundles, kits, accessories and cross-category propositions across the SURI ecosystem. Partner closely with Marketing, Commercial, Supply Chain, Operations, Finance and Regulatory teams to ensure successful global launches. Monitor category, consumer and competitive developments globally, identifying emerging trends and opportunities relevant to SURI. Act as the day-to-day leader for wet innovation projects, coaching, managing and developing the NPD Executive while fostering a high-performance innovation culture. Proactively identify ri