Job Opportunities API

Who are we? Hi, we’re Tails.com – we turn good days into great years for dogs and their humans. We're working towards longer lives for millions of healthy, happy dogs by providing tailored nutrition that adapts to each dog’s unique needs. It all starts with a few simple questions about their age, breed, zoomie level and tastebuds. From there, owners can create a personalised meal plan that's delivered to their door every month. No guesswork, no overwhelm. Just exactly the right care for every dog, every day. It's pretty clever stuff. As a certified B Corp, being a responsible business is built into how we work – upholding high social and environmental standards to create better walkies for generations to come. Now, we’re cooking up big plans. Having created an entirely new category in dog food, we have the backing of Purina – one of the world’s largest pet food companies. You’ll join a bunch of smart people working towards these same goals (and a bunch of very smart office dogs, all working on their own thing). Job Title Senior Marketing Performance Manager Reporting of the role Head Of Marketing Overview of the job We're looking for a highly analytical and commercially minded Senior Marketing Performance Manager to lead performance analysis, forecasting, and media investment decisions that drive business growth. This insight-focused role partners with marketing managers to evaluate channel performance, identify opportunities, and deliver data-driven recommendations that optimise marketing investment and commercial outcomes. 3 best things about the job Drive real business impact by owning marketing performance, forecasting and media investment decisions that directly influence growth strategy and commercial outcomes. Focus on strategy, not campaign delivery, using data and insights to shape investment decisions while partnering with experienced channel specialists who execute campaigns. Work in a high-visibility role where you'll collaborate with senior leaders across Marketing, Finance and Data, influencing key business decisions in a fast-paced, growth-focused environment. Measures of success – In the first few months, you would have: Improved the accuracy and quality of acquisition forecasting. Established a robust framework for evaluating marketing performance. Increased confidence in media investment decisions through data-driven recommendations. Identified opportunities to improve acquisition efficiency and scale. Built trusted relationships across Marketing, Finance and Commercial teams. Helped the business make faster, smarter investment decisions based on real-time performance insights. Roles & Responsibilities: Performance Analysis & Optimisation Own marketing performance evaluation across all acquisition channels. Analyse campaign, audience, creative, landing page, funnel, trialist promotion and channel performance to identify opportunities for improvement. Investigate performance trends and diagnose the root causes of changes in volume, efficiency, conversion and customer quality. Translate complex datasets into actionable recommendations that improve acquisition performance. Partner with channel specialists and agency partners to identify optimisation opportunities. Develop frameworks that improve our understanding of marketing effectiveness and incremental performance. Forecasting, Reforecasting & Scenario Planning Own acquisition forecasting and rolling re-forecasts across all marketing channels. Continuously monitor actual performance against forecast and proactively identify emerging risks and opportunities. Update forecasts based on real-time performance, market conditions, trading trends and business priorities. Build scenario models that support investment decisions and planning discussions. Provide recommendations