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Senior Marketing Manager - Demand Generation

Haiilo
CompanyHaiilo
CategoryMarketing
LocationHamburg
RemoteHybrid
EmploymentFull-time
LevelManager
SalaryNot stated by the employer
Posted3 Jul 2026
Last verified10 Aug 2026
SourceEmployer ATS (workable)
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Description
At Haiilo, we're building the digital home that connects employees with the information that matters to them - reliably, efficiently, every day.   As our Senior Marketing Manager – Demand Generation, you’ll own DACH pipeline performance end-to-end. You're not here to run existing playbooks - you define the regional demand strategy, diagnose what's not working, fix it, and drive measurable impact across the full funnel.   Who we’re looking for   Commercially driven, with proven pipeline ownership across the full funnel  Strong demand generation expertise across paid, campaigns, events and partners — focused on efficiency and scale  Track record of diagnosing and fixing underperformance, not just executing what's already in place  Data-led approach to funnel management, conversion optimisation and performance reporting  Deep understanding of the DACH market, including localisation and B2B buyer behaviour  High ownership, proactive working style, comfortable challenging the status quo and influencing cross-functionally      What you’ll do   Own DACH pipeline performance — targets, pacing and corrective actions  Define and execute the regional demand strategy, optimising channel mix across paid, campaigns, events and partners  Lead campaign planning and execution with a clear focus on pipeline and revenue impact  Improve funnel performance (MQL → SQL → pipeline) through continuous conversion and buyer journey optimisation  Partner closely with Sales on account targeting, pipeline coverage and performance alignment  Coordinate with PMM, content and digital teams as the central point of accountability for DACH demand