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In Japan, Keywords Studios delivers its full range of services across Create, Globalize, and Engage, supporting leading publishers, developers, agencies, and IP owners through both local and global teams. Our presence includes the Tokyo-based development studio Wizcorp, as well as established localization, QA, player support, and marketing capabilities that serve some of the most influential companies in the Japanese games and entertainment industry. As Japan remains one of the world’s most strategically important and culturally defining markets for interactive entertainment, we are strengthening our local marketing leadership to ensure that our global strategy is effectively adapted, localized, and executed for Japanese partners. Position Overview  We are seeking a strategic and highly collaborative Senior Marketing Manager to lead and localize Keywords Studios’ marketing efforts in Japan. As the local representative of our global marketing function, this role ensures that our brand, messaging, and go-to-market activities are effectively adapted to the expectations of Japanese partners across the games industry. Reporting to the Global Director of Marketing, the Senior Marketing Manager will work closely with the Country Manager (Japan), Create leadership, Sales teams, and regional/global marketing colleagues. You will act as the strategic bridge between Japan and the Group Marketing function, working with central teams to define asset requirements and leveraging our global Design Team to produce high-quality, localized, or bespoke creative assets for the region. This position plays a pivotal part in strengthening Keywords’ presence in Japan, elevating the quality and coherence of our marketing communications, and supporting commercial growth across Service Lines. By translating global marketing strategy into culturally resonant and market-specific execution, the Senior Marketing Manager will directly contribute to Keywords’ continued expansion in one of its most important regions. Requirements Key Responsibilities Japan Marketing Strategy & Localization Develop and implement a Japan-specific marketing strategy aligned with global objectives. Localize global messaging, brand positioning, and value propositions for Japanese audiences. Provide market insights to global stakeholders, highlighting opportunities, trends, and competitive dynamics. Cross–Service Line Collaboration & Representation Serve as the primary marketing contact in Japan, representing the capabilities and offerings of Create, Globalize, and Engage. Collaborate with Sales, Create leadership, and regional Service Lines to ensure unified, aligned communication and market positioning. Support the development of integrated proposals and solution packages tailored to Japanese clients. Marketing Content, Campaigns & Brand Presence Asset Management & Creation: Lead the content strategy and asset creation process. You will write creative briefs and collaborate with Group Marketing and the internal Design Team to deliver high-quality localized assets, pitch decks, case studies, one-pagers and bespoke creative for the Japanese market. Website Ownership: Own and manage the Japanese version of the Keywords Studios website, ensuring content is up-to-date, culturally relevant, SEO-optimized, and aligned with global brand standards. Social Media: Manage and grow the local corporate social media channels (e.g., X/Twitter, LinkedIn, Facebook), handling community engagement and copywriting in Japanese. Events (TGS): Lead the planning and execution of major local events—specifically the Tokyo Game Show (TGS)—consulting with Group Marketing on budgeting, branding, and strategic objectives. Paid Media: Plan and execute paid media campaigns where appropriate to drive specific business goals, managing budgets and reporting on ROI. Reporting, Analytics & Continuous Improvement Track KPIs inclu