Job Opportunities API

About the Role: We are seeking a Senior Manager, Website Strategy to transform our website into a high-performance, revenue-generating engine built for modern B2B buying in the AdTech space.   This is not a maintenance role. You will own the full website lifecycle across strategy, experimentation, personalization, and measurement, with direct accountability to pipeline outcomes. Success in this role requires a modern command of AI-era search optimization (AEO/GEO), intent-based personalization, and signal-driven conversion suited to the complexity of programmatic advertising buyers.   What You'll Do: Website Strategy & Revenue Accountability   Own the website as a primary growth channel with accountability for pipeline sourced, conversion rates, and revenue influence   Define and maintain a rolling 180-day website roadmap tied to GTM priorities across new business, expansion, and partner acquisition   Translate sales intelligence and buyer research into web experiences that accelerate sales cycles   Partner with Product Marketing and Sales to ensure the website supports every stage of the revenue motion Conversion Rate Optimization (CRO) & Experimentation Own end-to-end funnel optimization across the full visitor → MQL → SQL → Opportunity journey   Build and execute a structured A/B and multivariate testing roadmap as a systematic program   Optimize high-intent conversion surfaces including landing pages, CTAs, form strategy, progressive profiling, and demo/trial flows   Implement behavioral triggers and exit-intent personalization to capture demand that would otherwise leave the site   Apply CRO discipline to ABM landing experiences tailored by account, vertical, or buying stage   AI-Era Search: AEO, GEO & Technical SEO Lead Answer Engine Optimization (AEO) by structuring site content to appear as authoritative responses in AI-generated answers   Execute Generative Engine Optimization (GEO) to ensure brand visibility within LLM-generated results   Optimize structured data, schema markup, and entity relationships to improve LLM citation and surface ra nking   Maintain technical SEO fundamentals including crawl health, core web vitals, site architecture, canonical structure, and on-page optimization   Partner with Content and Product Marketing to identify and close high-intent content gaps across buyer-facing topics   Analytics, Attribution & Revenue  Measurement   Own website performance reporting across traffic quality, engagement depth, conversion rates, and pipeline contribution   Build and maintain executive-ready dashboards focused on revenue impact, not just traffic volume   Leverage GA4, Salesforce, Pardot/Account Engagement to generate actionable insights   Manage Google Tag Manager for consistent, accurate tracking across all site properties   Partner with Operations to ensure clean data flow between web, CRM, and MAP, and close gaps   Personalization & ABM Web Experiences Develop dynamic personalization strategies segmented by account tier, vertical, buyer stage, and intent signal   Build ABM web experiences that reflect account-specific messaging for key targets   Develop personalized nurture paths that bridge marketing automation and on-site behavior   Martech Stack  & Data Integration   Manage the website-adjacent martech ecosystem spanning analytics, personalization, chat/conversational tools, and automation integrations   Ensure clean, reliable dat