Job Opportunities API

REQ14869 Senior Manager, Retail Marketing (Open Date: 10/07/2026) POSITION SUMMARY: The Senior Manager, Retail Marketing is a high-energy, action-oriented role responsible for the operational execution, daily management, and end-to-end delivery of retail marketing initiatives, while actively supporting the Assistant Director in strategic planning. This role converts a high-level property strategies into tactical action plans and serves as a critical strategic feedback loop. By analyzing operational data, the Senior Manager provides data-driven recommendations to help shape, refine, and optimize the overarching retail marketing strategy. PRIMARY RESPONSIBILITIES: Strategic Support & Analytical Mindset: • Translate high-level strategic proposals from the Assistant Director or Executive Director into concrete operational roadmaps, identifying potential execution risks or resource gaps before rollout. • Analyze weekly or monthly market trends, tenant sales performance, and footfall data to proactively recommend tactical strategy adjustments to the Assistant Director. • Contribute actionable insights and data-driven proposals during retail planning sessions to assist the Assistant Director in formulating cross-property and tenant-specific promotional strategies. Campaign Execution & Project Management: • Execute all approved retail marketing campaigns, promotional events, and seasonal activations, ensuring all deliverables match scheduled timeline and budget allocations. • Establish and monitor project punch-lists, tracking daily progress and resolving operational bottlenecks across all internal and external stakeholders. • Manage on-site logistics and coordination for luxury brand partnerships, VIP workshops and retail activations etc. Cross-Functional Operations & Retail Tenant Relations: • Coordinate directly with internal departments – including PR, Branding, Digital Marketing, – to secure design assets finalize copy and deploy marketing materials. • Deploy targeted CRM campaigns in coordination with the Melco Beyond team to track and incentivize spend among high-value retail customers. • Liaise daily with retail tenants to implement co-developed marketing programs, coordinate window display changes, and distribute promotional mechanics. Performance Tracking & Strategic Reporting: • Compile and analyze daily campaign data, tracking metrics such as footfall, redemption rates, and retail sales performance against benchmarks set forth by Executive Director of Retail • Draft technical post-event reports, detailing quantitative ROI data and operational challenges, accompanied by strategic recommendations for future campaign optimization. KEY PERFORMANCE INDICATORS : • Project Timeliness: 100% on-schedule and on-budget delivery of assigned marketing activations. • Strategic Contribution: value and feasibility of operational recommendations adopted by the Assistant Director for future retail strategies • Data Accuracy & Insights: accurate tracking of campaign performance paired with clear, actionable analysis. • Tenant Participation: tenant baseline participation achieved retail mall wide marketing campaigns. QUALIFICATIONS: Experience    (please indicate minimum required and preferred experiences) • Minimum of 5-7 years’ of professional experience in retail marketing, event coordination, with focus on luxury retail or integrated resorts as a plus Education   (please indicate minimum and preferred academic requirements) • Tertiary qualifications – Bachelor or Associate Degree preferred Skills / Competencies    (please indicate requisite competencies that are qualified for the position) • Ability to translate strategic vision into actionable plans and drive them independently to completion. • Strong capability to derive insights from data and measure commercial impact. • Ability to look past raw numbers to uncover the “why” behind the data and present strategic recommendations to leadership • Strong proficiency in using Excel, PowerPoint, Word and other MS Office • Good communication skills - written and verbal. • Fluent spoken and written Cantonese, Mandarin and English.