Senior Manager, Performance Media
Sol de Janeiro
| Company | Sol de Janeiro |
| Category | Marketing |
| Location | New York Metropolitan - Hybrid |
| Remote | Hybrid |
| Employment | Not stated |
| Level | Senior |
| Salary | Not stated by the employer |
| Posted | 16 Mar 2026 |
| Last verified | 4 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
Our Story
Launched in 2015, S ol de J aneiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. S ol de J aneiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances.
Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME1 00’s 2024 Most Influential Companies, Fast Company’s 2024 World's Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace . These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace. What You’ll Do
We are seeking a dynamic, data-obsessed Performance Marketing Senior Manager to lead paid media strategy across channels including paid social, SEM, and affiliate for a fast-growing beauty brand. In this role, you'll own CAC and ROAS targets, manage a team and agencies to meet your goals, and partner cross-functionally with Creative, Analytics, and Brand to scale acquisition and retention campaigns. The ideal candidate brings at least 5+ years of performance marketing experience, a strong command of analytics, especially incrementality testing and attribution, and a passion for the beauty space.
The position will report to Director, DTC with a dotted line to the Media team.
What You’ll Be Working On
Performance Marketing:
Drive revenue growth through paid channels and affiliate while hitting CAC targets with limited support from Director, DTC
Define channel specific targets that ladder up to business goals
Plan, execute and optimize all performance marketing tactics and budgets, at monthly/weekly/daily levels, in order to exceed SDJ.com revenue targets
Manage paid search and lower funnel paid social to drive revenue growth and client acquisition on SDJ.com, ensuring there is a healthy focus on testing tactics
Help to manage all ad spend that drives to SDJ.com in coordination with Americas Paid Media team and help to define the optimal mix of platform and tactics
Ensure operational excellence in execution, measure weekly and daily performance to optimize spend mix
Manage day-to-day communications and relationship with the media agency on performance marketing, as well as with the key partners: Google, Meta, Snapchat, Tiktok
Help to own feed catalog, ensure health and needs to cover all teams
Serve as the performance analytics lead for the Americas marketing team; define performance goals for each digital channel tied to business objectives
TikTok Shops:
Responsible for defining and executing on the target KPIs for TikTok Shops, partnering cross-functionally with tactical and marketing agencies for alignment
Clearly communicate strategy and results to senior leadership within the organization
360 Marketing:
Work closely with cross-functional teams for the seamless execution of integrated campaigns
Partner with the Regional and Global Marketing teams on full funnel GTM needs to support SDJ.com
Creative
Guide and optimize creative assets and ad copy to maximize engagement and conversion on SDJ.com with support from Assistant Manager, Ecommerce Performance Marketing
Own and project manage creative needs and asks to our creative team and to our paid agency for SDJ.com needs
Own creative needs briefing for promotional moments
Stay up to date on industry trends and best practices in ad creatives
Must Haves
Bachelor’s degree required
5+ years of experience in Performance Marketing, prior experience within