Job Opportunities API

We are looking for a Senior User Acquisition Manager to own and scale growth for one or more of our core products. This role goes beyond campaign execution — you will be responsible for defining UA strategy, driving profitable growth, and shaping the product experience through close collaboration with Product, Data, and Engineering teams. You will lead web and web-to-app acquisition across key channels, ensuring we not only scale efficiently but also improve the quality of users through better funnels, onboarding, and monetization strategies. This role requires someone who can connect performance marketing with product thinking — identifying opportunities, advocating for changes, and driving cross-functional initiatives that unlock new growth. If you have experience in subscription-based products and thrive at the intersection of marketing, data, and product, this role is for you. Expectations | Duties Own UA performance end-to-end for assigned products, including strategy, execution, and scaling across web and web-to-app funnels Drive profitable growth, optimizing toward long-term metrics (LTV, D30/D120 ROAS), not just short-term CPA Partner closely with Product Growth & Creative to identify and prioritize growth opportunities across onboarding, creatives, pricing, and user experience. Design and execute testing strategies across channels, creatives, funnels, and pricing models Scale and optimize key channels (Meta, Google, and emerging platforms), while continuously exploring and launching new acquisition channels Lead creative strategy in collaboration with in-house teams, ensuring high testing velocity and strong performance insights Improve tracking, attribution, and data quality, working with Data and Engineering on initiatives such as CAPI, event mapping, and signal optimization Own and deliver cross-functional projects, such as new market launches, funnel iterations, or new channel onboarding Continuously identify inefficiencies and opportunities, and turn them into clear, actionable growth initiatives Requirements Qualifications 5+ years in user acquisition / growth, managing substantial budgets in subscription-based apps, consumer products, or high-scale e-commerce Proven experience owning performance for a product or business line, not just executing campaigns Strong understanding of web and web-to-app funnels, including conversion optimization, paywalls, and subscription models Experience working cross-functionally with Product and Engineering, influencing roadmap decisions with data and insights Deep expertise across Meta, Google (Search, Display, YouTube), and at least one additional paid channel (TikTok, Pinterest, Snap, etc.) Strong analytical mindset with hands-on experience in tools such as Amplitude, Looker, or similar BI platforms Ability to translate data into strategy, identifying root causes and growth levers beyond surface-level metrics Experience with tracking and attribution systems (CAPI, event pipelines, discrepancies, signal quality) Strong ownership mentality, with a proactive approach to identifying and solving problems Comfortable operating in a fast-paced, experimentation-driven environment What We’re Really Looking For Someone who doesn’t just ask “how do we scale campaigns?” → but asks “what needs to change in the product to unlock the next level of growth?” Someone who can connect UA performance with product decisions, and confidently push for new directions A growth owner, not just a channel manager Benefits About Us An award-winning health, wellness, & coaching company that creates apps which fall the top ten internationally. Our science-based approach sits squarely in the tech-for-good lane, helping people live their best lives. Everyone who has joined this company is committed to using evidence-based research to find the absolute best ways to change lives for the better. Our History Three co-founder