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Senior Manager, Marketing

bdx
Companybdx
CategoryMarketing
LocationIND Gurgaon - Signature Towers B
Remote
EmploymentNot stated
LevelManager
SalaryNot stated by the employer
Posted20 Jul 2026
Last verified10 Aug 2026
SourceEmployer ATS (workday)
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Description


 Wir geben Möglichkeiten einen Sinn. BD ist eines der weltweit größten Medizintechnikunternehmen. Die Welt der Gesundheit voranzubringen ist unser Ziel, und das ist keine leichte Aufgabe. Es erfordert die Vorstellungskraft und Leidenschaft von uns allen, von Design und Entwicklung bis hin zur Herstellung und Vermarktung unserer Milliarden MedTech-Produkte pro Jahr – das Unmögliche zu betrachten und transformative Lösungen zu finden, die Träume in Möglichkeiten verwandeln. 

 Job Description We are the makers of possible BD is one of the largest global medical technology companies in the world. Advancing the world of health ™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. Why Join Us? A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time. To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place. Become a maker of possible with us! Principle Responsibilities • Supports in developing & implementation of portfolio strategy for driving the growth agenda. • Crafting an objective driven Annual Marketing Plan basis the customer needs with well-articulated value proposition in accordance with the overall business strategy. • Own & drive implementation of marketing initiatives captured in AMP with clearly defined metrics, viz. New Product Introductions, product Upgrades, Competitive Conversions. • Keep a watch on competitors business & products and anticipates the impact on BD business based upon how they compete against BD. • Develops segment appropriate marketing communication plan and ensures the communication messages are adapted to each target segment consistent with company positioning. • Creates, executes & delivers competitively robust, practical GTM strategies and 1-3 year marketing plans aimed at accelerating growth. • Proactively engage with customers to gain insights & market intelligence by working closely with KAM teams. Unique Knowledge & Skills Marketing Ability to read, assess, comprehend & apply the trends, behaviours of market viz. products & customers. Translate these understanding in developing & implementing marketing interventions for brand/portfolio in alignment with the overall strategy of the portfolio focusing at desired business outcomes. Customer Orientation An urge to constantly reach & exceed customer expectations. The individual understands comprehensively the customer’s business objectives and also their underlying needs. Should be able to strengthen BDs position as trusted advisor to the customer in most of their important business decisions. Should be able to demonstrate patience and perseverance while dealing with internal as well as external customer stakeholders. Analytical Expertise Should possess the ability to grasp, identify and logically analyze direct as well as surrogate data markers and apply the insights keeping in mind short term as well as strategic goals of business. It includes the urge to update his/her business awareness by a constant drive to seek and collate information / data and critically analyze it to arrive at productive fact based estimations. Self-Starter / Planner/ Organizer A self-starter who have a desire to take initiatives, meticulously plan up to the last mile & organize work priorities with focus on business & customer deliverables. In built desire to gain & enhance product knowledge and be prepared to respond to any query on the same. Design and organize programs / seminars / workshops / roadshows based on latest trends, customer demands, and therapy and product evolution resulting into addressing customer needs and/or helping generate new business leads. Inter-personal & Communication Skills Execllent in written & verbal communication skills. Able to strike easy connect with key stakeholders across business domains & with cross functional teams vz. SCM, Finance, RA, Business Development, Marketing both internally as well as within customer organization. BD Success Factors • Customer Focus • Result and action orientation • Problem solving and analytical thinking • Ability to deal with Ambiguity • Team player Internal Contacts • Director –BD Medical, Pharmaceutical Systems, India • National Sales Manager & Regional Sales Manager • KAMs • CQA&TS team • Deputy Manager Marketing Pharma Systems • Regional/WW Marketing & Strategy teams /Platform Leaders External Contacts • Key Customer Stakeholders viz. Marketing, Strategy, Business Development, Packaging & R& D teams • Industry Associations • BD’s strategic Business partners • PR and marketing agencies Critical Challenges • Develop and Manage relationships with Marketing/Strategy & BD teams of key customers by educating them on the new trends, concepts and developments in the field of primary packaging devices. • Maintain the cutting edge in marketing programs to accelerate growth for the portfolio. • Align and drive growth initiatives and garner support from various stake holders across the country, region and WW teams. Warum zu uns? Um Sinn in den Möglichkeiten zu finden, brauchen wir Menschen, die das große Ganze sehen und die menschliche Geschichte verstehen, die allem zugrunde liegt, was wir tun. Wir heißen Menschen willkommen, die Vorstellungskraft und Antrieb mitbringen, um uns dabei zu unterstützen, die Zukunft des Gesundheitswesens neu zu gestalten. Bei BD erwartet Sie eine Kultur, in der Sie lernen, wachsen und erfolgreich sein können. Wir glauben, dass wir schneller lernen, tiefer zusammenarbeiten und eine stärkere Kultur aufbauen, wenn Menschen persönlich zusammenkommen. Werden Sie Teil unseres Teams und genießen Sie eine Kultur, in der persönliche Zusammenarbeit Ihr Lernen, Ihren Fortschritt und Ihren Erfolg fördert. Weitere Informationen zu BD finden Sie unte r https://bd.com/careers . Becton, Dickinson and Company ist ein Arbeitgeber, der Chancengleichheit bietet. Bewerber werden unabhängig von Rasse, Hautfarbe, Religion, Alter, Geschlecht, Glauben, nationaler Herkunft, Abstammung, Staatsbürgerschaftsstatus, Familienstand, Lebenspartnerschaftsstatus, Familienstatus, sexueller Orientierung oder Identität, Geschlechtsidentität oder -ausdruck, genetischen Merkmalen, Behinderung, militärischem Status oder Veteranenstatus sowie anderen gesetzlich geschützten Merkmalen bewertet. Required Skills Optional Skills . Primary Work Location IND Gurgaon - Signature Towers B Additional Locations Work Shift