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Job Description Summary: The   Senior Manager, Digital AI   Tech   is responsible for   driving the execution, integration, and enablement of digital, AI, and GenAI technologies across marketing workflows . This role translates strategy into action by embedding AI-powered tools, digital platforms, and automation into day-to-day marketing operations, while ensuring responsible use, governance, and measurable business impact. Working in close partnership with   Marketing Capabilities and Coke ON teams , this role ensures that technology adoption is practical, scalable, and directly connected to how marketers plan, create, execute, and   optimize   marketing activities. Key Responsibilities 1. Digital & AI Technology Execution • Lead the   implementation and day-to-day operation   of digital, AI, and GenAI tools used across marketing (e.g., planning, content creation, personalization, performance optimization). • Translate enterprise and OU AI strategies into   clear use cases, pilots, and scaled deployments . • Identify   opportunities to improve speed, quality, and effectiveness of marketing execution through automation and AI. 2. Marketing Workflow Integration • Embed digital and AI technologies into   end-to-end marketing workflows , ensuring tools are intuitive and aligned with how teams   actually work . • Partner with Marketing Capabilities to ensure   processes, ways of working, and training   are aligned with technology deployment. • Support Coke ON initiatives by enabling   data, personalization, and AI-driven engagement use cases   where relevant. 3. Adoption, Enablement & Change Support • Drive   user adoption   of digital and AI tools through hands-on enablement, playbooks, best practices, and ongoing support. • Act as a practical coach to marketing teams, helping them apply AI responsibly and effectively. • Collect user feedback and continuously   optimize   tools, workflows, and enablement materials. 4. Governance, Quality & Compliance • Ensure digital and AI solutions   comply with   brand standards, data privacy, security, and enterprise AI governance . • Implement quality control measures for AI-generated content and automated outputs. • Partner with Legal, IT, Data, and Global teams to ensure risk mitigation and compliance. 5. Performance Measurement & Optimization • Define and track   success metrics   for digital and AI initiatives (e.g., adoption, efficiency gains, quality improvements, campaign performance). • Use data and insights to prioritize enhancements and inform future roadmaps. • Share learnings and best practices with internal and global communities where   appropriate . 6. Cross-Functional & Partner Collaboration • Work closely with   MarTech , Data, IT, agencies, and technology vendors to deliver solutions effectively. • Serve as the   day-to-day point of contact   for digital and AI marketing technology initiatives. • Support selective alignment and knowledge sharing with other markets or global teams. Key Interfaces • Senior Director, Marketing Digital, AI Tech & Capabilities • Marketing Capabilities team • Coke ON   and Vending Teams • Brand, Category, and Shopper Marketing teams • IT, Data, Legal, and Global Digital / AI communities • External agencies and technology partners Qualifications & Experience   Required • Bachelor’s degree in marketing, Technology, Data, Computer Science, or related field. • 7–10 years of experience   in digital marketing, marketing technology, AI/automation, or related roles. • Hands-on experience implementing   digital platforms,   MarTech   tools, or AI/GenAI solutions . • Strong understanding of marketing workflows and content production processes. • Proven ability to manage complex projects and multiple stakeholders. • Experience working in matrixed or global organizations. Critical Skills & Attributes • Strong execution and problem-solving mindset • Comfortable translating strategy into practical solutions • Tech-curious with a bias for experimentation and learning • Ability to influence without formal authority • Clear communicator able to bridge technical and non-technical teams Skills: Agenturleitung, Bezahltes Suchmarketing, Digitale Beschilderung, Digitale Medien, Google Analytics, Kommunikation, Kreativität, Marketingkampagnen, Marketingstrategien, Microsoft Office, Problemlösung in der Gruppe, Programmatic (Inactive), Social-Media, Suchmaschinenmarketing (SEM), Suchmaschinenoptimierung (SEO), Teamarbeit, Verbindungsplanung, Verhandlung, Videografie, Wasserfallmodell Location(s): Japan City/Cities: Tokyo Travel Required: 00% - 25% Relocation Provided: No Job Posting End Date: September 29, 2026 Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision  to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.