Senior Manager, Demand Generation
Flashfood
| Company | Flashfood |
| Category | Marketing |
| Location | Remote (USA and Canada) |
| Remote | Remote |
| Employment | Not stated |
| Level | Senior |
| Salary | Not stated by the employer |
| Posted | 27 Jun 2026 |
| Last verified | 4 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
About Us Our company is on a mission to reduce food waste and make high-quality, affordable food accessible to everyone. Through our innovative app-based marketplace, we connect shoppers with discounted perishable items while helping retailers turn would-be waste into revenue and meaningful environmental impact. We’re growing quickly across North America and partnering with retailers of all sizes to expand our reach.
If you’re passionate about creating real change for people and the planet, we’d love for you to join us. Your work here will directly contribute to a mission that helps families save money, reduces waste, and builds a more sustainable future.
What We're Looking For
We're looking for a Senior Manager, Revenue Marketing who brings an ownership mentality and sits at the intersection of marketing and revenue. You'll own how Flashfood reaches and engages the enterprise grocery retailers we partner with — building the campaigns and account strategies that move buyers from awareness to signed partnership.
Our buyers are senior grocery operators — VPs and Directors of Merchandising, Operations, and Finance at major chains. Our go-to-market is focused and precise by design, which means every program needs to earn its place. You'll have real ownership over strategy and spend, reporting to the CRO and working closely with our Revenue and Partnerships teams to build a demand engine that's high impact and measurable.
What You'll Do
Own Flashfood's Market Presence
Define how Flashfood shows up to enterprise grocery retailers across every buyer touchpoint
Build the annual B2B marketing plan, establishing priorities, investment areas, and campaign themes that support revenue goals
Develop a deep understanding of grocery retail decision-makers and continuously refine how we engage them
Partner with Revenue leadership to identify market opportunities and strategic growth initiatives
Act as the connective tissue between Product Marketing, Sales, Partnerships, and Customer Success to ensure a consistent market narrative
Build Demand and Create Pipeline
Design and execute targeted campaigns that generate engagement and pipeline from priority retailer accounts
Develop account-based programs that combine paid media, email, and personalized outreach
Create scalable approaches to engaging senior retail decision-makers while maintaining a highly targeted go-to-market motion
Leverage buyer signals, intent data, and AI-powered workflows to identify opportunities and activate campaigns
Continuously test, optimize, and evolve programs based on performance and business priorities
Establish Flashfood as an Industry Voice
Own Flashfood's LinkedIn strategy, including company presence, executive thought leadership, content promotion, and audience growth
Build a content strategy that supports awareness, consideration, and deal acceleration across the buyer journey
Partner with Product Marketing to translate customer insights, product innovation, and industry trends into compelling stories
Create customer success narratives, ROI-focused case studies, and proof points that demonstrate measurable retailer outcomes
Identify opportunities to elevate Flashfood's visibility within grocery, retail technology, and sustainability conversations
Create High-Value Customer and Prospect Experiences
Lead Flashfood's event and field marketing strategy, including trade shows, retailer meetings, executive dinners, and industry gatherings
Design programs that create meaningful interactions with senior grocery leaders and support relationship-building throughout the sales cycle
Ensure every event and engagement program has clear objectives, follow-up plans, and measurable business outcomes
Measure Impact and Improve Performance
Define the metrics that matter and build reporting that clearly connects marketing activity to pipeline and revenue outcomes
Partner