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Parenting isn’t picture-perfect. It’s messy, hilarious, exhausting, and life-changing — sometimes all before noon. That’s where we come in. Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the NoseFrida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond. We don’t shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable. You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle. Under Hirschhorn’s leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we’re helping parents everywhere feel a little more human and a little less alone. How You Will Make an Impact Frida is seeking a Senior Manager of Accounting to lead cost accounting and ensure accurate, timely, and compliant financial reporting. This role will partner cross-functionally to support business goals, improve processes, and deliver clear financial insights. Key responsibilities include overseeing reporting, budgeting, forecasting, audit preparation, and financial analysis. This is a high-impact role for someone who thrives in a fast-paced consumer goods environment and wants to contribute directly to company growth. Key Responsibilities: Financial Statements & Reporting Support accounting team to generate GAAP compliant financial statements Detailed review of month end reconciliations and transactions   Complete robust standard cost and purchase price variance analysis and reporting Understand and maintain auditable documentation of the inventory accounting processes Review and analyze inventory movement and valuation to ensure financial reporting accuracy Perform monthly, quarterly, and annual close activities including account reconciliations Support Cost of Goods Sold budgeting process partnering with financial planning and analysis Develop standard costs for material and labor cross functionally with the Sourcing and Operations team.  Accounting Systems & Processes Act as the dedicated financial accounting implementation resource for systems upgrades Document and improve internal process flows and controls Day-to-Day Accounting Operations Manage various projects and administrative aspects of the business Maintain current knowledge of accounting standards to ensure that all accounting transactions are conducted in compliance with US GAAP Cross functional teaming in support of other department’s needs to drive business Ability to sustain and maintain positive relationships with all business partners (internal & external) while projecting a professional image and representing the Company’s Culture What You Will Need Bachelor’s degree in Accounting, Finance, or a related field; CPA certification required Minimum of 7 years of progressive accounting experience, with at least 3 years in a managerial role. Strong knowledge of GAAP, regulatory compliance, and financial reporting standards. Proven experience managing accounting teams and driving process improvements. Excellent analytical, organizational, and problem-solving skills with strong attention to detail. Proficiency in accounting s