Job Opportunities API

About Curology Curology's mission is to make effective, personalized skincare accessible. We were founded by dermatologists who believe everyone should have access to skincare products that actually work. Today, our licensed dermatology providers have helped millions of patients across all 50 states make that mission a reality. We combine expert medical care with personalized prescription formulas and dermatologist-developed skincare essentials to deliver science-backed solutions that meet people where they are. Join us in our mission to transform skin health and enhance lives—one patient at a time. Mission of the Role The mission of the Senior Lifecycle Marketing Manager is to own the growth of Curology's subscriber base after acquisition, maximizing customer lifetime value across every stage of the subscriber journey. Reporting to the Chief Commercial Officer (with the reporting structure expected to evolve as the organization continues to grow), this role designs, tests, and continuously improves the full lifecycle — from lead nurture and activation through retention, reactivation, and win-back — using behavioral data, cohort analytics, and always-on experimentation, rather than managing email as a standalone channel. Success in this role means using peripheral vision to connect lifecycle strategy to broader business outcomes across Product, Growth, Clinical, and Creative, and translate ambiguous subscriber behavior into clear, testable hypotheses. The Senior Lifecycle Marketing Manager thinks in customer journeys, behavioral psychology, cohort analytics, experimentation, and recurring revenue economics – balancing an always-on testing roadmap with sound judgment about what each experiment will actually teach the business. Essential Functions and Impact Areas Lifecycle Strategy & Journey Design Own and evolve the complete subscriber lifecycle — lead nurture, activation, habit formation, second- and third-box conversion, long-term engagement, upsell, cross-sell, win-back, reactivation, and referral — with a measurable objective and defined intervention for every stage. Build and maintain detailed lifecycle journey maps documenting customer states, trigger events, friction points, behavioral milestones, exit risks, and intervention opportunities. Partner with Product, Growth, Creative, Clinical, and Customer Care to continuously identify and close gaps in the subscriber experience. Write creative briefs for lifecycle campaigns and partner with Brand and Creative to ensure assets meet email and SMS best practices while aligning with business goals. Retention & Churn Prevention Develop initiatives that improve 7-day, 33-day, 63-day, 93-day and annual subscriber retention. Reduce voluntary and involuntary churn through personalized messaging, payment recovery, education, habit-formation programs, and predictive intervention. Identify leading indicators of churn — declining engagement, skipped shipments, customer service interactions, purchase behavior, refill timing, and treatment adherence — and build automated journeys that intervene before cancellation. Reactivation & Win-back Build reactivation and win-back programs segmented by reason for churn, time since cancellation, clinical history, engagement level, product usage, and previous offers. Continuously optimize creative, offers, timing, and channel mix for reactivation and win-back campaigns. Personalization, Experimentation & CRM Operations Deliver personalized lifecycle experiences using behavioral data, purchase history, treatment stage, subscriber tenure, predicted lifetime value, and predicted churn risk. Maintain an always-on testing roadmap spanning onboarding, education, offers, cadence, timing, channels, creative, segmentation, cancellation flows, and pricing, with a standing optimization backlog for every journey. Serve as the point person for CRM operations, including tech stack oversight, de