Senior Influencer Executive - Myprotein Japan
THG
| Company | THG |
| Category | Marketing |
| Location | UK, Manchester |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Senior |
| Salary | Not stated by the employer |
| Posted | 15 Jul 2026 |
| Last verified | 12 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.
With us, you’ll go further, faster. What are you waiting for? About THG Nutrition:
THG Nutrition is home to some of the best-loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins & MP Activewear. We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and to empower those who want more. Everything we do is in-house, from manufacturing and new product development to content creation, e-commerce, marketing and logistics. This means we’re perfectly positioned to deliver to our vision and keep our place at the top of a fast-moving, global industry. It's an incredibly exciting time to join the team, and we’re always looking for talented people who share our vision and values to drive our Nutrition movement forward.
Role: Senior Influencer Executive - Myprotein Japan Brand: Myprotein Employment: Full-time, Permanent Reporting to: Senior Marketing Manager Location: WeWork Offices in Tokyo and the Greater Tokyo Area
About the Role
Senior Influencer Executive - Myprotein Japan will be responsible for managing and growing our influencer partnerships to drive brand awareness, engagement, and sales. This role encompasses the full influencer lifecycle - from recruitment and relationship management to campaign execution and performance optimization. You will manage a diverse portfolio of influencers across YouTube, TikTok, and Instagram while working under clear KPIs and budget management.
Responsibilities:
Research and discover influencer candidates in fitness, health, and nutrition fields
Execute strategic outreach to achieve monthly influencer acquisition targets
Negotiate contract terms with influencer candidates and optimize within budget constraints
Handle onboarding processes including product sample shipping and brand guideline explanation
Build and maintain strong relationships with existing influencer partners as primary point of contact
Conduct regular check-ins to understand influencer needs and identify collaboration opportunities
Coordinate influencer campaign briefs, timelines, and deliverables
Review and approve influencer content to ensure brand alignment
Register and update influencer information in internal systems
Track performance metrics (engagement rate, reach, sales, etc.) and measure ROI
Provide regular reporting in English (KPI achievement and budget execution status)
Analyze data to identify top performers and optimization opportunities
Monitor and manage influencer risks to ensure brand safety
Develop influencer utilization strategies in collaboration with the marketing team
Contribute to portfolio optimization balancing star, mid-tier, and emerging influencers
Requirements:
3+ years of practical experience in influencer marketing, social media marketing, or related fields
Deep understanding of major social